Latest Nevada Tourism Industry Feature
Shifts Occurring: Nevada’s Tourism Industry
By Doresa Banning
Originally published: https://www.nevadabusiness.com/2019/11/nevadas-tourism-industry/
“Strong” and “evolving”— that’s how Lt. Governor Kate Marshall, chair of TravelNevada described the Silver State’s tourism industry today.
Its robustness is evidenced by visitor spending, which has increased year-over-year since 2009. In calendar year 2018, the 56 million people who visited Nevada collectively spent $65.5 billion here, up from $63.7 billion the year before, according to the Nevada Department of Tourism & Cultural Affairs, part of TravelNevada (previously the Nevada Commission on Tourism or NCOT). TravelNevada drives revenue for the state through travel and tourism activities. Whereas visitor spending hasn’t recovered to preGreat Recession levels, it continues in that direction.
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