This page provides the latest feature content on the Nevada Marketing Industry from Nevada Business Magazine, plus additional resources.
Latest Nevada Marketing Industry Feature
The Making of a Name: Branding with Intention
Originally published: https://nevadabusiness.com/2023/02/the-making-of-a-name-branding-with-intention/
In today’s digital world, intentional business branding is the lifeblood of any company. And while it usually is thought of as creating a logo with a specific color palette and design, the reality is that true business branding goes beyond what can be printed on a product or displayed on a company website. At its heart, business branding is a multi-elemental process that seeks to establish an emotional connection between a business and its customer.
“Branding is not only how you as the brand view your product, your identity and your persona, but it is how the rest of the world views you as well,” said Abbi Whitaker, president of The Abbi Agency. “It is your personality, it’s your tone, it’s your voice, it’s your colors, it’s the authenticity that you put out into the world. Branding is not just a look or a feel. It’s everything that surrounds the product or the persona that you have created.”
Recent Nevada Marketing Industry Features
Industry Focus: Marketing
Those in marketing know, better than most, that change is inevitable. They track those changes and stay ahead of them to the benefit of their clients. [Read More]
Creating a Brand: Business Marketing 101
When starting a business many think coming up with a name, developing a logo or even crafting a slogan or catchphrase is the extent of branding. The reality is, there is so much more. [Read More]
Wages and the Worker’s Market: Nevada Staffing
Nevada’s employment landscape is one with numerous available jobs but an insufficient number of qualified people to fill them, experts said. “It’s an employee’s market,” said Peggy Walker, referring to Northern Nevada. “If somebody’s not working, there really is no excuse. They’re able to pick and choose.” [Read More]
Industry Focus: Marketing
Marketing agencies in the Silver State are adapting to rapid changes within their industry to meet client expectations. Recently, Nevada leaders in advertising and public relations met at the Las Vegas offices of City National Bank to share new and changing trends and how they affect the industry. [Read More]
Industry Focus: Marketing (2015)
With new digital platforms popping up left and right, the marketing industry keeps pace to push Nevada businesses forward and out of the recession. Recently, a group of marketing executives met at the Las Vegas offices of City National Bank to discuss the trends and challenges facing their industry. [Read More]
Nevada Banking Resources
American Marketing Associates: Today, the AMA leads a discussion on marketing excellence.
ANA Business Marketing: Today’s ANA Business Marketing unit of the Association of National Advertisers represents an expertise in business-to-business marketing and communications.
Society for Marketing Professional Services: A community of marketing and business development professionals working to secure profitable business relationships for their A/E/C companies.
Internet Marketing Association: A professional organization that, has accrued one of the largest databases of professional members in various fields including sales, marketing, business ownership, programming and creative development.