Businesses invited to participate in light shows, block parties, shopping and tours
Reno, Nev. — Businesses throughout Reno’s various districts are banding together this holiday season to help the city glow brighter than ever. Let it Glow, Reno, is a holiday lighting showcase and competition aimed to drive people into downtown and shed light on the myriad of local businesses. The free holiday light display tour invites a healthy level of holiday spirit and competition between districts and businesses throughout MidTown, Downtown, the Riverwalk District, the Brewery District, and Wells Avenue.
“I am excited to see the Reno community come together to show its creativity while encouraging people to support their favorite local business,” said Reno Mayor Hillary Schieve.
Let it Glow, Reno is actively looking for brick-n-mortar businesses within the districts to get involved by decorating their business. Award-winning categories include Best District, Best of Reno, Most Creative, Most Griswold, and Best of Show. Let it Glow, Reno is also encouraging artists and local brands to partner with a business to truly unite the community.
“I’m thrilled for Let it Glow, Reno and the downtown businesses that are unifying to light up Reno. Bring your family and friends downtown this December for a great time supporting local businesses,” said Neoma Jardon, Executive Director of the Downtown Reno Partnership.
Self-guided walking maps will be made available to highlight all the participating businesses and special events. Businesses can register until Nov. 15. Top three finalists in each category will be announced on Dec. 17 and winners will be announced during the final Let it Glow Party Dec. 29, 2022. For more information, visit LetitGlowReno.com.
