When starting a business many think coming up with a name, developing a logo or even crafting a slogan or catchphrase is the extent of branding. The reality is, there is so much more. “It’s a mistake to think, ‘My brand is my graphic identity,’” said Flip Wright, executive vice president of strategy and innovation at Wide Awake. “That’s a very small part of the overall mix. … [Read more...] about Creating a Brand: Business Marketing 101
Flip Wright
Event Pros Share How to Successfully Create and Promote Special Events
RENO – Anyone involved with creating and promoting a special event knows how complicated and nerve-wracking it can be. What is the magic formula for putting on and, more importantly, getting people to attend your next event? Learn the answers to these questions and more at the Public Relations Society of America – Sierra Nevada Chapter’s March Luncheon. WHAT: PRSA Sierra … [Read more...] about Event Pros Share How to Successfully Create and Promote Special Events
Branding: Managing and Defining Your Company’s Image
Every Nevada company, whether a one-man operation or a large corporation, has a brand. The difference is some businesses have defined and continually reinforce theirs whereas others haven’t and don’t. “You’re brand is a living, breathing thing that you work on every day,” said Dave Kirvin, partner at Las Vegas-based Kirvin Doak Communications, which specializes in public … [Read more...] about Branding: Managing and Defining Your Company’s Image
Social Media: Get in the Game
Eight out of 10 U.S. companies use social media, according to data from eMarketer, a digital marketing researcher. Is yours one of them? “It’s necessary to have some type of social media presence. If you can dedicate some time to it, there’s going to be a return,” said Adam Carter, Web and social media manager at Bauserman Group, a Reno-based communications agency … [Read more...] about Social Media: Get in the Game