The Abbi Agency has been chosen as the agency of record for Edgewood Tahoe, a luxury resort on the shores Lake Tahoe which was recently named by Travel + Leisure as the “Number One Resort Hotel in the Continental United States,” as well as “Hotel of the Year for United States & Canada” from Preferred Hotels & Resorts. As Edgewood Tahoe’s Agency of Record, The Abbi … [Read more...] about The Abbi Agency Announces Partnership with Award-Winning Edgewood Tahoe
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The Abbi Agency has announced the hiring of Brian Baluta as vice president of client strategy. Formerly the communication director at the Nevada Governor’s Office of Economic Development, Baluta will bolster both the multi-media agency’s research and strategy-based ethos, as well as its suite of economic development services to help forward-thinking clients succeed. “Brian’s … [Read more...] about The Abbi Agency Hires Vice President of Client Strategy
The Abbi Agency, an integrated marketing agency, recently expanded their senior leadership team with the addition of Shannon Riley as their digital media director. Riley brings a wealth of experience to the agency in delivering results-driven strategies, tactical campaign creation and strategic implementation. As a veteran in the media buying industry, Riley is versed in … [Read more...] about The Abbi Agency Hires Director of Digital Media
Connie Liu and Irene Voronel have been re-elected to the board of directors of NCET, a member-supported non-profit that produces educational and networking events to help people explore businesses and technology. Liu, re-elected as vice president of public relations, is an account manager with The Abbi Agency. She has worked on national, statewide, regional and local … [Read more...] about Top Executives Named to NCET Board
When starting a business many think coming up with a name, developing a logo or even crafting a slogan or catchphrase is the extent of branding. The reality is, there is so much more. “It’s a mistake to think, ‘My brand is my graphic identity,’” said Flip Wright, executive vice president of strategy and innovation at Wide Awake. “That’s a very small part of the overall mix. … [Read more...] about Creating a Brand: Business Marketing 101
CARMEL-BY-THE-SEA, Calif. —The Abbi Agency, an integrated marketing communications firm with offices in Reno, Las Vegas, and New York, recently signed a partnership agreement with Visit Carmel, the destination marketing organization for Carmel-by- the-Sea and the owner’s association for the Carmel Hospitality Improvement District. The partnership, which seeks to attract … [Read more...] about The Abbi Agency Announces Public Relations and Social Media Partnership with Visit Carmel
“To me, growing up and living in the Valley has always been about the outdoors. The opportunities we have to spend time outdoors, with such great venues as Red Rock, Valley of Fire, Lake Mead, Mt. Charleston, all just minutes away, is very important to me.” Paul E. Valentine, PE | Director of Nevada Operations, The WLB Group, Inc. “Las Vegas has so much to offer! I actually … [Read more...] about What Do You Most Enjoy About Being a Local?
The Abbi Agency, a leading public relations, digital marketing and creative services firm headquartered in northern Nevada, has announced the hire of Ashley Brune, M.A. Brune will serve as the firm’s Public Relations Director. Brune joins the firm in the midst of sustained growth, and will contribute years of public relations and organizational leadership experience as the … [Read more...] about Public Relations Professional Ashley Brune Joins the Abbi Agency
RENO — KPS3 Marketing, a full-service marketing and digital communications firm, has hired Turner Park as a digital project manager. She will support clients with digital projects, reporting, and content creation, making sure they are done on time, on strategy and within budget. Before her start at KPS3, Park worked at the Reno-based company The Abbi Agency where she curated … [Read more...] about KPS3 Hires Turner Park as Digital Project Manager
Who: Nevada’s Center for Entrepreneurship and Technology (NCET) is a member-supported nonprofit organization that produces networking events to help individuals and businesses explore and use technology. What: NCET is bringing together some of the top minds in marketing for a panel discussion on the current state of digital marketing. The panel includes: • Abbi … [Read more...] about NCET State of Digital Marketing Panel
The Abbi Agency, a fast-growing Reno company that provides public relations, digital and creative services, has been named to the 2016 INC 5000. The designation recognizes the 5,000 fastest-growing private companies in the United States, the companies that INC. editors describe as “the superheroes of the U.S. economy.” With annual revenue totaling $2.1 million, The Abbi … [Read more...] about The Abbi Agency Recognized Among Top U.S. Companies
Reno — The Abbi Agency, Reno’s leading digital engagement, public relations and creative agency, has unveiled a new brand in tandem with its move into a new office location in the heart of Reno’s Midtown district. Now located at 1385 Haskell Way, The Abbi Agency is showcasing the company’s maturation into a full-service agency with a new logo and a larger building. The Abbi … [Read more...] about New Brand, New Building for The Abbi Agency
“A press release is not the Holy Grail of a communications plan. There are many tools, especially online, to really make a public relations campaign a success and often times a traditional, long, boring press release is not the answer.” Solveig Raftery • President & CEO, The Firm Public Relations & Marketing “Top pet peeves are people who are always unhappy, poor … [Read more...] about What is your biggest pet peeve?
“Social media is a constant part of my day. It’s the first thing I see when I wake up in the morning and the last thing I think about when I go to sleep at night.” Nicole Rose Dion • Digital Communications, The Abbi Agency - “Social media has impacted my daily life by allowing me the opportunity to reach out to people I may not have otherwise been able to speak with or … [Read more...] about How has social media impacted your daily life?