In today’s digital world, intentional business branding is the lifeblood of any company. And while it usually is thought of as creating a logo with a specific color palette and design, the reality is that true business branding goes beyond what can be printed on a product or displayed on a company website. At its heart, business branding is a multi-elemental process that seeks … [Read more...] about The Making of a Name
Michael Coldwell
Industry Focus: Marketing
Doing business in a rapidly changing industry, marketing executives have adapted to and embraced new technologies and communication tools. They have braved the recession and have seen increased business in the past several months. Recently, executives representing marketing firms in Nevada met at the law offices of Holland & Hart in Las Vegas to discuss this changing … [Read more...] about Industry Focus: Marketing