Every Nevada company, whether a one-man operation or a large corporation, has a brand. The difference is some businesses have defined and continually reinforce theirs whereas others haven’t and don’t. “You’re brand is a living, breathing thing that you work on every day,” said Dave Kirvin, partner at Las Vegas-based Kirvin Doak Communications, which specializes in public … [Read more...] about Branding: Managing and Defining Your Company’s Image
Staffing Firms
Nevada’s Staffing Firms have had front row seats to one of the most troubling aspects of this economy: unemployment. Despite that, they have found more and more employers are hiring and a demand for skilled workforce has remained strong. Recently, executives representing this industry met at Holland & Hart’s Las Vegas office to discuss staffing in Nevada and what is … [Read more...] about Staffing Firms
Social Media: Get in the Game
Eight out of 10 U.S. companies use social media, according to data from eMarketer, a digital marketing researcher. Is yours one of them? “It’s necessary to have some type of social media presence. If you can dedicate some time to it, there’s going to be a return,” said Adam Carter, Web and social media manager at Bauserman Group, a Reno-based communications agency … [Read more...] about Social Media: Get in the Game