Marketing agencies in the Silver State are adapting to rapid changes within their industry to meet client expectations. Recently, Nevada leaders in advertising and public relations met at the Las Vegas offices of City National Bank to share new and changing trends and how they affect the industry. Connie Brennan, publisher and CEO of Nevada Business Magazine, served as … [Read more...]
USC Northern Nevada-Lake Tahoe Alumni Chapter Hosts 33rd Annual SCend Off
One of the largest SCend Offs in the United States (Reno, Nev.) – The USC Northern Nevada-Lake Tahoe Chapter will host the 33rd annual SCend Off at Round Hill Pines in Zephyr Cove on Saturday, July 29, 2017. This event is a longstanding USC tradition, where alumni “send off” students for the new school year. The local alumni chapter grants scholarship awards to new and … [Read more...]
What Are You Most Thankful For?
“I’m thankful for it all – for my family, friends, pets, clients, our quality team at Foundry, the beautiful fall weather, upcoming holiday gatherings and any Wolf Pack victory of UNLV.” Jim Bauserman | CEO, Foundry “I am most thankful for laughter. For fun. For funny people. They can make even your worst day sparkle.” Stephanie Kruse | President and Chief Strategist, … [Read more...]
KPS3 and CC Media, The Perfect Pairing For the New Santa Maria Valley Tourism Campaign
Reno – Pinot Noir, strawberry fields and Santa Maria-style barbecue are some of the gems of the Santa Maria Valley that two award-winning marketing agencies will showcase in a new destination campaign for the region. Just like partnering the complementary flavors of wine and food, KPS3 and CC Media were deemed the ideal pairing for the Santa Maria Valley Tourism Marketing … [Read more...]
Entrepreneur Magazine Columnist to Speak to Northern Nevada Business Community About Strategy
EDAWN, Bosma Business Advisors and KPS3 host Mikal E. Belicove for free talk for established businesses and start-ups alike Reno — Mikal E. Belicove, Entrepreneur Magazine columnist and contributing writer, book author, and ‘business thinker’ who writes about emerging technologies, entrepreneurship, strategy, marketing, legal issues and more, will speak to the northern … [Read more...]
KPS3 Marketing Named One of Fastest-Growing Private Companies in the U.S.
KPS3, a full-service, Nevada-based marketing firm that services regional, statewide and national accounts, has been named one of the fastest-growing private companies in America by Inc. Magazine. The publication’s Inc. 5000 2015 list ranks KPS3 at #7 on Nevada’s fastest-growing company list, and #1026 out of 5000 of the fastest-growing companies in the nation. A hallmark of … [Read more...]
Rob Gaedtke Named CEO of KPS3; Stephanie Kruse to Remain President and Chairperson of the Board
RENO, Nev. — Rob Gaedtke has been named CEO of KPS3, a marketing and technology company based in Reno, Nev. with a satellite office in Las Vegas. Stephanie Kruse, the company’s founder, will remain president and chairperson of the board. “Rob has consistently shown exceptional leadership and vision, as well as excellent operational and financial management,” said Kruse. “He … [Read more...]
Corporate Branding: A How To Guide
What differentiates similar companies, making one stand out from the pack? Why do potential clients choose one over the other for their services? The answer is in the brands. Branding, while second nature to some, remains a mystery to numerous other businesses. In fact, a common belief is that a company’s brand is its logo; this isn’t the case. So what exactly is a brand? What … [Read more...]
Branding: Managing and Defining Your Company’s Image
Every Nevada company, whether a one-man operation or a large corporation, has a brand. The difference is some businesses have defined and continually reinforce theirs whereas others haven’t and don’t. “You’re brand is a living, breathing thing that you work on every day,” said Dave Kirvin, partner at Las Vegas-based Kirvin Doak Communications, which specializes in public … [Read more...]
April 2012: Around the State
Nevada Sets Record for Exports In 2011, Nevada’s exports totaled nearly $8 billion, breaking the previous Nevada record of just over $6 billon set in 2008. This was a 35 percent increase over 2010 and a jump of $1.85 billion according to the U.S. Department of Commerce. The Commerce Department estimates that every $181,000 in exports supports one job. Nevada’s 2011 exports … [Read more...]
