What differentiates similar companies, making one stand out from the pack? Why do potential clients choose one over the other for their services? The answer is in the brands. Branding, while second nature to some, remains a mystery to numerous other businesses. In fact, a common belief is that a company’s brand is its logo; this isn’t the case. So what exactly is a brand? What … [Read more...] about Corporate Branding: A How To Guide
Kirvin Doak Communications
Nevada Real Estate & Development Report: November 2013
Projects Las Vegas, 89109 Tutor Perini Building Corp. has begun construction on the third phase of the Marriott’s Grand Chateau, the first vertical construction to occur on the Las Vegas Strip since 2008. Construction is projected for completion mid-2014, and will add 233 tower villas for a total of 643 units at the timeshare resort. The tower villas range from one- to … [Read more...] about Nevada Real Estate & Development Report: November 2013
Branding: Managing and Defining Your Company’s Image
Every Nevada company, whether a one-man operation or a large corporation, has a brand. The difference is some businesses have defined and continually reinforce theirs whereas others haven’t and don’t. “You’re brand is a living, breathing thing that you work on every day,” said Dave Kirvin, partner at Las Vegas-based Kirvin Doak Communications, which specializes in public … [Read more...] about Branding: Managing and Defining Your Company’s Image