When starting a business many think coming up with a name, developing a logo or even crafting a slogan or catchphrase is the extent of branding. The reality is, there is so much more. “It’s a mistake to think, ‘My brand is my graphic identity,’” said Flip Wright, executive vice president of strategy and innovation at Wide Awake. “That’s a very small part of the overall mix. … [Read more...] about Creating a Brand: Business Marketing 101
Jim Gentleman
Campaign Helps Fight Hunger; Nevada-Based Firm Lands New Jersey Contract; Workshop to Bring Fraud into Light
Social Media Campaign Helps Fight Hunger in Southern Nevada The SK+G Goose Summer Road Trip Campaign wrapped up on Thursday, Sept. 11 when Senior Vice President of Strategy Jim Gentleman and the SK+G Goose dropped off a $1,000 check to Three Square Food Bank—the only food bank in Southern Nevada. [Read more...] Smart City Networks Awarded Contract by Atlantic City Convention … [Read more...] about Campaign Helps Fight Hunger; Nevada-Based Firm Lands New Jersey Contract; Workshop to Bring Fraud into Light