Those in marketing know, better than most, that change is inevitable. They track those changes and stay ahead of them to the benefit of their clients. As their industry undergoes changes, marketers adapt and revise their strategies in order to thrive. Recently, executives representing marketing in Nevada met at the Las Vegas offices of City National Bank to discuss the industry … [Read more...] about Industry Focus
Last year was a year of change in many ways, especially in the Silver State. With mid-term elections coming up in November and a changing of the guard in the Governor’s office, this year will shake up the status quo even more. As Nevadans look at the economic progress made since the downturn, executives on both ends of the state are hopeful. “I’ve been doing this for a long … [Read more...] about Perspective Shifts: Power Poll 2018
Marketing agencies in the Silver State are adapting to rapid changes within their industry to meet client expectations. Recently, Nevada leaders in advertising and public relations met at the Las Vegas offices of City National Bank to share new and changing trends and how they affect the industry. Connie Brennan, publisher and CEO of Nevada Business Magazine, served as … [Read more...] about Industry Focus: Marketing
“Work ethic. As a small business owner himself, I saw my father work long hours to maintain his client relationships. I didn’t realize it then, but this was setting an example that I follow today.” Ryan Martina, PLS | President, M² Geomatics “My dad taught me that taking risks could never result in a failure. If I failed at something, it was the absolute best education I … [Read more...] about What is the most memorable lesson your father taught you?
With new digital platforms popping up left and right, the marketing industry keeps pace to push Nevada businesses forward and out of the recession. Recently, a group of marketing executives met at the Las Vegas offices of City National Bank to discuss the trends and challenges facing their industry. Connie Brennan, publisher and CEO of Nevada Business Magazine, served as … [Read more...] about Industry Focus: Marketing
What differentiates similar companies, making one stand out from the pack? Why do potential clients choose one over the other for their services? The answer is in the brands. Branding, while second nature to some, remains a mystery to numerous other businesses. In fact, a common belief is that a company’s brand is its logo; this isn’t the case. So what exactly is a brand? What … [Read more...] about Corporate Branding: A How To Guide
“Social media is a constant part of my day. It’s the first thing I see when I wake up in the morning and the last thing I think about when I go to sleep at night.” Nicole Rose Dion • Digital Communications, The Abbi Agency - “Social media has impacted my daily life by allowing me the opportunity to reach out to people I may not have otherwise been able to speak with or … [Read more...] about How has social media impacted your daily life?
Doing business in a rapidly changing industry, marketing executives have adapted to and embraced new technologies and communication tools. They have braved the recession and have seen increased business in the past several months. Recently, executives representing marketing firms in Nevada met at the law offices of Holland & Hart in Las Vegas to discuss this changing … [Read more...] about Industry Focus: Marketing