Marketing agencies in the Silver State are adapting to rapid changes within their industry to meet client expectations. Recently, Nevada leaders in advertising and public relations met at the Las Vegas offices of City National Bank to share new and changing trends and how they affect the industry. Connie Brennan, publisher and CEO of Nevada Business Magazine, served as … [Read more...] about Industry Focus: Marketing
MassMedia
MassMedia Wins Las Vegas Innovation Marketing Association Award for Best Email Program
LAS VEGAS – MassMedia, an award-winning advertising agency in Henderson, was honored for the agency’s work for Support Las Vegas Dome by the Las Vegas Innovation Marketing Association (LVIMA) at the 2016 LVIMA Awards on December 8, 2016. MassMedia took home the award for Best Email Program in recognition of the firm’s compelling email strategy demonstrating public support … [Read more...] about MassMedia Wins Las Vegas Innovation Marketing Association Award for Best Email Program
MassMedia Names Casey Floyd to Vice President of Integrated Marketing
MassMedia Names Casey Floyd to Vice President of Integrated Marketing LAS VEGAS – Kassi Belz, president of MassMedia, a full-service public relations, advertising and national marketing firm, announced the agency has named Casey Floyd to vice president of integrated marketing. In his new role, Floyd guides an experienced team of marketing professionals in developing … [Read more...] about MassMedia Names Casey Floyd to Vice President of Integrated Marketing
The Dream Flight Launches Event to Benefit Miracle Flights and Nevada Partnership for Homeless Youth, May 14
Charitable event raises funds to help children and at-risk teens; Winners receive west coast foodie excursion in private plane LAS VEGAS – “The Dream Flight,” a charitable fundraiser created by local influencers including Raw Fitness, Cirrus Aviation and The Refined Agency, launches May 14, and will offer a chance for lucky winners to win a west coast foodie flight on a … [Read more...] about The Dream Flight Launches Event to Benefit Miracle Flights and Nevada Partnership for Homeless Youth, May 14
MassMedia Expands Media Relations Team with Growth of Clientele
LAS VEGAS — MassMedia, a national full-service public relations, advertising and marketing firm, announces expansion of its media relations team who bring extensive knowledge in multi-media journalism. The expanded team includes Jennifer Bradley, media relations director, and Robert Kennedy and Jessica Lovell as media relations specialists. “MassMedia prides itself on … [Read more...] about MassMedia Expands Media Relations Team with Growth of Clientele
VEA to Host EVCS Ribbon Cutting Ceremony with Governor Sandoval
WHO: Valley Electric Association, Inc. (VEA) Nevada Governor Brian Sandoval Tom Husted, CEO of VEA WHAT: VEA will be hosting a ribbon cutting ceremony announcing the opening of an Electric Vehicle Charging Station (EVCS) in Beatty, with Nevada Governor Brian Sandoval in attendance. WHEN: Tuesday, March 1, 2016 12:00 p.m. WHERE: 550 US-95, Beatty, NV … [Read more...] about VEA to Host EVCS Ribbon Cutting Ceremony with Governor Sandoval
MassMedia Wins Multiple Awards During PRSA, Las Vegas Valley Chapter Pinnacle Awards
LAS VEGAS – MassMedia, a full-service public relations, advertising and marketing firm with offices in Las Vegas and Phoenix, Arizona, recently won a total of three awards, including two prestigious Pinnacle Awards and an Award of Excellence, during the Public Relations Society of America (PRSA), Las Vegas Valley Chapter’s 2015 Pinnacle Awards ceremony. Hosted annually, the … [Read more...] about MassMedia Wins Multiple Awards During PRSA, Las Vegas Valley Chapter Pinnacle Awards
MassMedia Hires Marcus Rochellle as Grassroots Manager
LAS VEGAS – Kassi Belz, president of MassMedia, a full-service public relations, advertising and marketing firm with offices in Las Vegas and Irvine, California, announced the agency has hired Marcus Rochellle as the company’s grassroots manager. In his new role, Rochellle specializes in implementing grassroots and direct engagement strategies for MassMedia’s clients. He is … [Read more...] about MassMedia Hires Marcus Rochellle as Grassroots Manager
MassMedia Hires Evan Korn as Media Relations Specialist
LAS VEGAS — Kassi Belz, president of MassMedia, a full-service public relations, advertising and marketing firm with offices in Las Vegas and Irvine, California, announced the agency has hired Evan Korn as a media relations specialist. In his new role, Korn is responsible for developing media relations opportunities for MassMedia’s clients. This includes securing and … [Read more...] about MassMedia Hires Evan Korn as Media Relations Specialist
MassMedia Hires Sean Corbett as Vice President of Digital Strategy and Planning
LAS VEGAS – Kassi Belz, president of MassMedia, a full-service public relations, advertising and marketing firm with offices in Las Vegas and Irvine, California, announced the agency has hired Sean Corbett as vice president of digital strategy and planning. In his new role, Corbett guides an experienced team of marketing professionals to provide a wide variety of digital … [Read more...] about MassMedia Hires Sean Corbett as Vice President of Digital Strategy and Planning
Corporate Branding: A How To Guide
What differentiates similar companies, making one stand out from the pack? Why do potential clients choose one over the other for their services? The answer is in the brands. Branding, while second nature to some, remains a mystery to numerous other businesses. In fact, a common belief is that a company’s brand is its logo; this isn’t the case. So what exactly is a brand? What … [Read more...] about Corporate Branding: A How To Guide