The BBB is the recognized authority in identifying good businesses, and has over 100 years of providing accurate information to consumers. While Millennials trust user-generated content and rely on that when making a purchase, services like Yelp, used heavily by Millennials, do not carry the influence that the BBB does. Instead, while the BBB offers a similar platform for … [Read more...] about Benefits For Millennials and Entrepreneurs To Join Better Business Bureau