When starting a business many think coming up with a name, developing a logo or even crafting a slogan or catchphrase is the extent of branding. The reality is, there is so much more. “It’s a mistake to think, ‘My brand is my graphic identity,’” said Flip Wright, executive vice president of strategy and innovation at Wide Awake. “That’s a very small part of the overall mix. … [Read more...] about Creating a Brand: Business Marketing 101
Abbi Whitaker
NCET State of Digital Marketing Panel
Who: Nevada’s Center for Entrepreneurship and Technology (NCET) is a member-supported nonprofit organization that produces networking events to help individuals and businesses explore and use technology. What: NCET is bringing together some of the top minds in marketing for a panel discussion on the current state of digital marketing. The panel includes: • Abbi … [Read more...] about NCET State of Digital Marketing Panel
New Brand, New Building for The Abbi Agency
Reno — The Abbi Agency, Reno’s leading digital engagement, public relations and creative agency, has unveiled a new brand in tandem with its move into a new office location in the heart of Reno’s Midtown district. Now located at 1385 Haskell Way, The Abbi Agency is showcasing the company’s maturation into a full-service agency with a new logo and a larger building. The Abbi … [Read more...] about New Brand, New Building for The Abbi Agency
The Abbi Agency Hires New Account Coordinator
Award-winning firm welcomes Laura Davis to the team RENO, Nev. - The Abbi Agency is excited to announce Account Coordinator Laura Davis to the team. With the digital engagement firm’s rapid growth this past year, the state-based agency, with offices in both Reno and Las Vegas, is staffing up. Davis brings a wealth of experience from various corners of the media world. Her … [Read more...] about The Abbi Agency Hires New Account Coordinator
Family Owned Businesses 2014
Congratulations to the 2014 Family Owned Business Finalists It isn’t easy running a business, especially a family-owned business. Late hours, little to no salary and foregoing vacations can sometimes be exacerbated by family squabbles and employees that know the boss just a little too well. Nevertheless, family-owned businesses are the backbone of Nevada’s economy. This … [Read more...] about Family Owned Businesses 2014
Industry Focus: Economic Development
Economic Development has been a buzz-word in Nevada for the past several years. Since the recession hit, moving-in and retaining companies has become imperative to the health of Nevada. Recently, executives representing various economic development agencies throughout the state met to discuss these issues. Connie Brennan, publisher of Nevada Business Magazine, served as … [Read more...] about Industry Focus: Economic Development