Rob Armstrong, co-founder of Bombora, was looking to expand R&D operations westward from their Manhattan headquarters. Where Bombora landed might surprise many. But it shouldn’t. The company, founded in 2014, is a startup in the AdTech sector providing B2B demographic and intent data for marketers worldwide. By aggregating users into demographic segments, it deploys … [Read more...]
The Future is Now: Preparing Nevada for Transportation Opportunities in Advanced mobility
More than 75 years ago, the first highway, the Pennsylvania turnpike, opened. Fifteen years later, construction of 40,000 miles of interstate highway system was underway. Here in Nevada, over the last five decades, residential subdivisions were with roadways built connecting destinations east and west, north and south. What does all this public infrastructure have in common? It … [Read more...]
Want to Sustain Economic Growth? Invest in IT
First, the good news: Nevada’s economy is on the rebound. Now the daunting news: After a gut wrenching recession, the marketplace is more competitive than ever and the difference between success and failure is razor thin. But research suggests there is hope in the form of a strong information technology (IT) industry. Rising wages, job creation and record retail sales are … [Read more...]
Data Security: A Growing and Vital Issue for All Businesses
Every week, it seems, brings news of another major corporation being sabotaged by internet hackers who break into its computer security and steal sensitive data, including financial and business information. Losses can run into the hundreds of millions of dollars, as evidenced by Target Corporation’s news in early 2014 that hacking of its internet security in late 2013 … [Read more...]
Nevada’s Booming Technology Sector: Start ups Find a Home in Southern Nevada
Almost every major American city has claimed to be the burgeoning, “New Silicon Valley” at some point in the past decade. However, the vibrato concerning Southern Nevada may actually be true. Las Vegas is stepping up its game for tech and startups. Since the recession, the name of the new game in Las Vegas has been business diversification. Nowhere is that reality more … [Read more...]
Renewable Energy Delivers Benefits to Nevada
The tremendous benefits of clean, low-cost, renewable energy are becoming increasingly apparent throughout the U.S. Solar companies pride themselves on providing clean energy to a variety of customers, including business and homeowners, rural and tribal clients, as well as the non-profit, public, low-income and educational sectors. For example, last month Black Rock Solar … [Read more...]
Closing the Digital Divide: Digital literacy is imperative for America’s economic future
It’s likely that high level business executives, like those reading this article, have access to a broadband connection and are able to navigate to the very bowels of the Internet on their own computer or web enabled device any time they please. Step-away from this niche group momentarily and it’s not too shocking to learn that broadband adoption rates around the U.S. do not … [Read more...]
Stop the Acronym Aggravation and Start Making Sense of Cloud Options
Cloud computing is one of the most transformational trends in business technology right now. Even if you aren’t an expert, chances are cloud computing touches your life multiple times each day. Cloud services is a very important emerging business tool for businesses both large and small. If you use DropBox, Gmail or an online backup service, for example, you’re putting cloud … [Read more...]
Smart, Secure & Simple Computing
Security concerns and procedures are an important part of running any business. Even in a small company with 5 employees or less, being aware of where data is being stored, who can access it and how to take the first steps to protect it, is something all business owners and executives should know. In today’s fast changing technology environment, staying on top of technology … [Read more...]
Stay Connected During the Unexpected: Effective Planning Can See Your Business Through a Disaster
Floods and earthquakes – as well as wildfires that too often plague the Southwest – are a very real reminder of how the unexpected can impact not only communities, but also the businesses in those communities. Planning for emergency communication should be done before a crisis happens, and it is important to take the time to ensure you and the business are well … [Read more...]
TravelCom Conference 2011: Searching for the Right Answers in Social Media
The marketing executives of the travel industry convened in Las Vegas at the TravelCom Conference 2011. The theme this year was “Reservations: Some Have Them… Everyone Wants Them.” The conference was hosted at the Palms Casino Resort from March 30th to April 1st with Jeff Hazlett, celebrity CMO and author, as the emcee. Presentations and attendees seemed generally optimistic … [Read more...]
