''Do what you do better. " When describing his new community bank slated to open March 1, president and CEO Jim Bradham likes to use the phrase high-touch rather than high-tech. That's because once First American Bank opens on South Valley View in Las Vegas, the staff will live by a trite but true philosophy: account holders want superior customer service. But with every bank … [Read more...]

The phone rings and a credit card holder listens to a voice "from the credit card company" telling him his Visa will not work after January 1, 2000. Concerned, the credit card holder then gives the caller what she's asking for: his account and social security number and address. A month later, the man's credit card statement is filled with charge after expensive charge from … [Read more...]

First Independent Investing in the community First Independent Bank, the newest community bank in Nevada, is a small bank that's thinking big. First Independent executives expect the bank to generate at least $25 million to $30 million in loans and more than $30 million in deposits in the bank's first full year of operation. And the bank hopes to attract not only small … [Read more...]