RENO, Nev. – Following a rigorous vetting process Reno Fly Shop has earned the distinction to be an Orvis Endorsed Outfitter Fly Shop. The outfitter and retailer, which recently celebrated eight years in business, offers guided fly fishing trips at Pyramid Lake and the Truckee River, fly fishing lessons for all skill levels, apparel, flies, tying supplies as well as fishing reports and expertise on the area’s waters.
“It’s an honor to be a member of this elite group,” said Jim Litchfield, Reno Fly Shop Owner. “Over the last eight years our staff has been dedicated to providing customers with the best fly-fishing experience, flies and equipment possible and this recognition will only further our ability to communicate and support our world-class fly fishing opportunities.”
With the endorsement, Reno Fly Shop will gain global attention as an outfitter and retail location. Orvis is pleased to partner with Reno Fly Shop to bring attention to the region as a world-class fly fishing destination. Reno Fly Shop will receive a webpage on the national Orvis website as well as outreach to national audiences via emails and the use of the “Orvis Endorsed” emblem.
Founded in 1856, Orvis is known for specializing in fly fishing, hunting and sporting goods in both the mail order and retail space. The company is also committed to conservation with 5% of pretax profits going to conservation efforts worldwide. Endorsed Partnership members are encouraged to act as leaders for conservation in their own right.
According to Orvis, the endorsement program was established more than three decades ago in an effort to “make planning a world-class fly-fishing or wingshooting experience easier for our customers, seeking out the best operations and working alongside them to enhance the customer experience.”
For more information about classes, guided trips, supplies, gear and regional fishing reports visit RenoFlyShop.com.