In an effort to serve diverse populations across the valley, the Southern Nevada Health District launches its latest community-based COVID-19 vaccination campaign, “Arm in Arm.”
The grassroots campaign will help connect the community and position vaccines as the best safeguard to protect the most vulnerable communities in southern Nevada. The message for minority and underserved populations is a reminder about the benefits of getting vaccinated against COVID-19 and how doing so protects the public health of the community.
The campaign activates community leaders including Olivia Diaz, City of Las Vegas councilwoman and Southern Nevada District Board of Health member; Gladys Carpo, host of podcast Latinos Inmigrantes; and Kathia Pereira, attorney at law, with a united message of caring for our neighbors within the targeted ZIP codes that have low vaccination/low vaccine series completion rates.
The message of unity will be showcased through visual and verbal references to being “Arm in Arm.” The campaign is launched in partnership with Braintrust, Ericka Aviles Consulting LLC, and Sumnu Marketing.
To learn more, please visit www.snhd.info/covid.