LAS VEGAS – Marker Trax, LLC, a Las Vegas-based specialty financial services company, today announced a long-term agreement with global financial technology solutions and payments provider Euronet Worldwide, Inc. where Euronet will license its REN payments platform to Marker Trax for use in the company’s cloud environment to provide transaction processing and other core functionalities for the unique Marker Trax digital casino marker solution for the global gaming industry.
Marker Trax, a first-of-its-kind, patented, cashless alternative to traditional casino markers (casino credit) is at the forefront of the gaming industry’s movement to a cashless environment. In addition to a convenient play-now/pay-later experience for the player, the Marker Trax solution provides casinos with all the requisite tools required to manage their casino marker underwriting and repayments in a fully regulatory-compliant manner.
Casino patrons who formerly experienced several hours to many days of delays in waiting for a traditional marker advance approval, can now apply via the convenient Marker Trax mobile application and, if approved, access their Marker Trax advance at their favorite machine in minutes.
Solutioned to meet the highest standards of both gaming and consumer financial regulatory governance, Marker Trax is a revolutionary innovation in 21st century gaming. The patented Marker Trax solution provides casino operators with the ability to offer players markers ranging from $100 up to many $1,000s for their most valuable patrons.
The selection of REN to power the Marker Trax global rollout came after an exhaustive evaluation of software and SaaS options. “We chose Euronet and REN based on superior technology and overall cultural fit,” said Gary Ellis, Marker Trax CEO. Mr. Ellis went on to add, “While Euronet provided the security of dealing with a well-established and highly successful publicly traded company, it was able to evidence the skill, flexibility and desire to adapt to the challenges and opportunities of a demanding new vertical market.”
“When we searched for new vertical markets to apply REN, the gaming industry was high on our list as long as we could identify an innovator who saw the same opportunity for disruption,” said Kevin Caponecchi, Executive VP and CEO, epay, Software and EFT Asia Pacific Division. “With Marker Trax, we found the perfect partner for breaking into a new industry and the flexibility of REN fits perfectly into their plans for expanding the product offering over time as casinos push toward cashless gaming.”
About Marker Trax
Marker Trax is a cashless, digital alternative to a casino marker. The product is the first of its kind to offer regulatory-compliant casino marker technology that takes inefficiency out of issuing advances and provides casinos with the tools to manage their casino credit underwriting and repayments. Marker Trax has become a significant contributor to the cashless movement within North American casino operations. Developed and patented by the company’s founder, Gary Ellis, in 2018, Marker Trax provides a more efficient gaming experience for players and casino operators. The Marker Trax system allows players to be scored and given access to their markers in minutes. Marker Trax integrates into casino management systems, allowing for easy start-up and player tracking. More information about Marker Trax can be found on the company’s website at www.markertrax.com.
About Euronet Worldwide, Inc.
Euronet Worldwide, Inc. is an industry leader in processing secure electronic financial transactions. The Company offers payment and transaction processing solutions to financial institutions, retailers, service providers and individual consumers. These services include comprehensive ATM, POS and card outsourcing services, card issuing and merchant acquiring services, software solutions, cash-based and online-initiated consumer-to-consumer and business-to-business money transfer services, and electronic distribution of digital media and prepaid mobile phone time.
Euronet’s global payment network is extensive – including 46,246 ATMs, approximately 375,000 EFT POS terminals and a growing portfolio of outsourced debit and credit card services which are under management in 61 countries; card software solutions; a prepaid processing network of approximately 748,000 POS terminals at approximately 333,000 retailer locations in 60 countries; and a global money transfer network of approximately 490,000 locations serving 160 countries. With corporate headquarters in Leawood, Kansas, USA, and 66 worldwide offices, Euronet serves clients in approximately 175 countries. For more information, please visit the Company’s website at www.euronetworldwide.com.