Company Recognized for Widespread Impact Through its Philanthropic Service Organization
LAS VEGAS – After launching a groundbreaking philanthropic service group, Desert Radiology — an official Diagnostic Imaging Center of Excellence that has served Southern Nevada for more than 55 years — announced it received the Others First Award in the Philanthropy and Giving category at Nevada Business Magazine’s 2021 Nevada Business Awards.
The award recognizes the business’ ongoing practice culture of giving back through numerous volunteering and fundraising initiatives. Desert Radiology provides these efforts through its DR Do-Gooders program, a philanthropic service organization designed to unite and energize employees with outreach opportunities.
“Our team at Desert Radiology not only works hard to support our patients’ health — we also strive to promote a vibrant community by giving back,” said Corrie Riccadonna, director, marketing & provider relations of Desert Radiology. “This award marks a fantastic achievement by our team members who volunteer hundreds of hours and take part in something bigger than themselves. We applaud all of our DR Do-Gooders team members for helping us succeed in putting others first, and we look forward to supporting and caring for our community for many years to come.”
Desert Radiology took a dramatic step to aid the community in 2016, when it pivoted from promoting its services to supporting Southern Nevadans in need. With this goal, the company stopped all conventional advertising and redirected the saved ad dollars into creating DR Do-Gooders.
The DR Do-Gooders team supports numerous nonprofits across the Las Vegas Valley, including Opportunity Village, the American Cancer Society, Susan G. Komen of Nevada and the City Impact Center. The group’s largest events include a Back-to-School Backpack Drive that provides hundreds of backpacks and additional supplies to students in need, and a Dry Bottoms diaper drive that collected tens of thousands of diapers for hundreds of Las Vegas families.
At least 70 to 80 DR Do-Gooders team members volunteer for each of the group’s outreach efforts.
For more information about Desert Radiology, visit www.desertrad.com.
About Desert Radiology
Founded in 1966, Desert Radiology has grown to be the largest radiology practice in Nevada and is ranked among the top 25 practices in the country on the Radiology Business Journal’s Radiology 100. With an emphasis on high-quality, prompt diagnostic care and innovative technology, the practice’s specialized team of over 80 board-certified radiologists serves more than 40,000 patients every month through its 11 facilities across Las Vegas, Henderson and Pahrump. Through 55 years of service, Desert Radiology maintains longstanding key relationships with 11 hospitals, a large cancer center, a group of multispecialty medical centers and many other facilities in Southern Nevada. Designated as a Diagnostic Imaging Center of Excellence by the American College of Radiology, Desert Radiology prides itself on being a valued community partner to its patients and many local nonprofit organizations. The practice is the exclusive provider of radiology services to multiple Las Vegas professional sports teams including the Vegas Golden Knights, Las Vegas Aces, and Las Vegas Lights FC. For more information, visit www.desertrad.com, or on Facebook at www.facebook.com/desertradiology.
Stephanie Ceccarelli | MassMedia
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