Las Vegas community leaders are rocking shades of pink in the fifth annual Real Men Wear Pink campaign; and while they are competitive by nature, they are allied in their shared fight against breast cancer. To date nearly 30 civic and business leaders have pledged their support and combined they have amassed over $100,000 toward their goal of $175,000 to fund a future free from breast cancer.
“I know that breast cancer affects everyone – it doesn’t matter if you’re a man or a woman, young or old. Since I’m in a position to make a difference within my community, I believe I have an obligation to do so. By raising money and awareness through Real Men Wear Pink, I’m helping to save more lives from breast cancer,” said Steve Weggeland, CEO of Liberty Lock & Security. “Every day, the American Cancer Society is saving more lives from breast cancer than ever before. They’re helping people take steps to reduce their risk of breast cancer or find it early, when it’s easier to treat. They provide free information and services when and where people need it.
Weggeland is the owner and President of WIIFM, Inc., which has operated the three oldest lock shops in the Las Vegas area – Gene’s, Ace and Liberty. With more than 30 years experience in the industry, he has also served in the Airforce, had a development company and was a licensed contractor in 5 states.
Weggeland spends much of his time giving back to the community. He has served as Past President of Rotary, Board Member on Henderson Foundation, Henderson Chamber Leadership Class of 2019. Liberty Lock & Security is also the recent recipient for the 2020 Community Education Hero Award with the Public Education Foundation.
Visit the Real Men Wear Pink site for a full roster of the local leaders. Each Real Men Wear Pink participant accepts a fundraising challenge and will compete to be the top fundraiser among his peers by the end of the campaign.
According to the American Cancer Society Cancer Facts & Figures, an estimated 276,00 women in the United States will be diagnosed with breast cancer, and an estimated 40,920 will die from the disease this year. In Nevada, over 2,300 women will be diagnosed this year, and 400 will die from the disease. Breast cancer is the second leading cause of cancer death in women, and it is the most common cancer diagnosed in women other than skin cancer.
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