Reno Printing Services Company Launches 7-Channel Marketing Tool, PotentPost
– PotentPost offers tracking ability at a time when USPS delivery speeds lag –
RENO, Nev. – Reno Type, a direct mail and printing company in Reno, has launched PotentPost, an omni-channel marketing solution that tracks and monitors the efficacy of mail at a time when delivery speed lags in the United States. PotentPost boasts seven different enhancements for every solitary direct mail effort, including delivery time estimates and delivery time confirmations, for those clients looking to improve return on investment and maximize the reduced marketing budgets that are in place.
“We’re honored to be the first in this area providing a service that offers so much to the businesses of Reno and Sparks,” said president of Reno Type, Kurt Hoge. “We understand companies have been impacted adversely by COVID-19 and that the marketing dollars they have left must move the revenue needle forward.”
PotentPost offers seven direct mail enhancements. A direct mail initiative is flanked by digital advertising on the front end as well as digital advertising after the direct mail piece has been delivered. PotentPost includes social matching (delivering ads on Facebook and Instagram), mail tracking, informed delivery, call tracking, online follow up, social media follow up and lead match services.
“PotentPost has helped our customers see response rates increase by 26 to nearly 50%,” said Hoge. “At the same time, we’re dramatically decreasing the ‘cost per impression’ for our clients. Direct mail is thought of as having a high CPI, but when we add hundreds of thousands of digital impressions on multiple channels, the CPI goes down. Clients get the tangible and tactile benefits of printing along with the trackability and low CPI of an online campaign.”
Reno Type has a history of incorporating cutting edge technology into its services, starting with the first digital printing press in the state of Nevada in 1997. To learn how PotentPost works, interested parties can watch the following video.
For more information please visit www.renotype.com.For media inquiries, contact Rachel Gattuso at email@example.com or (775) 336-9453.