(Reno, Nev.) – KPS3, a full-service marketing and digital communications firm, has hired Sara Robbins, APR as public relations director.
In this role, Robbins will conceptualize and implement public relations and communications efforts to hone and elevate client brand messaging.
“Sara is a stellar addition to our growing team,” said Chrisie Yabu, vice president of PR. “She brings a breadth and depth of public relations experience to our agency as well as a keen ability to build relationships and direct all facets of client communications — from media and influencer relations to social media to outreach.”
Robbins joins KPS3 from THE ROW – Eldorado, Circus Circus and Silver Legacy in Reno, where she oversaw external communications, media relations, and social media. Previously, Robbins held positions at Bauserman Group (now Foundry), Grand Sierra Resort and Quinstreet, Inc. She is also president-elect for the Public Relations Society of America — Sierra Nevada Chapter.
Robbins earned a B.A. in journalism from the University of Nevada, Reno, and earned her Accreditation in Public Relations (APR) earlier this year.
We are a digital-first agency with roots in the written word, delivering purposeful marketing, branding and public relations focused on moving companies toward universal growth. KPS3 knows that opportunity can be found through data. We help companies act on that data to connect brand-centric creative with quantifiable insights, driving bottom line results. KPS3 brings insights to life. To keep up on all things KPS3, visit kps3.com or like us on Facebook.