HENDERSON, Nev. – Henderson-based S2 Research, a market research partner for agency and marketing teams, published today a new survey report that sheds light on how professional marketers nationwide are viewing the impacts of the Coronavirus.
The report, ‘Marketers, Agencies and Coronavirus: Survey Report of Marketing Outlooks,’ is based on a month-long national survey of professional marketers from both marketing firms and in-house marketing teams. In the study, professionals shared key insights into how they view both marketing goals and challenges over the next 6 to 12 months.
A few key insights from the report:
· About 40 percent of professional marketers are not ready for life to return to normal yet.
· More than half of both in-house and agency marketers believe demand for their services will increase over the next year.
· Nine in ten marketers agreed that increasing brand awareness would be a priority over the next 12 months.
· Nearly every marketer agreed that market research will prove beneficial in navigating changing customer habits and the new business landscape.
The full survey report is available to download free on the S2 Research website. The market research consultancy is already working on a follow-up study, as well as an in-depth buyer persona project that will complement these recent results.
ABOUT MATT SELTZER AND S2 RESEARCH
Matt Seltzer is a market research partner for marketing teams and agencies.
Founded in 2019, the S2 Research brand was developed by Seltzer so he could better focus his consulting efforts toward professional marketers, providing much-needed market research methodologies to their overall marketing processes. For more information, visit S2Research.com or call 702-494-8936.
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