LAS VEGAS – Matt Seltzer with S2 Research, a market research consultancy that partners with marketing agencies and brands, has published a new white paper, Translating Market Research into a Language for Marketers. The free 10-page report is designed to help marketers and market researchers alike better communicate and utilize market research insights in their strategic marketing development.
“It’s a common theme throughout the marketing industry that strategy and research need stronger alignment,” said Seltzer. “One of the biggest barriers for that comes from a lack of understanding between the two worlds, which is why I saw a need for this new white paper.”
The guide published by Seltzer outlines a process that marketers from all walks of life can use to convert complex market research information into manageable, actionable marketing insights.
Broken into five distinct steps, the process includes:
· Step 1: Ask the Right Questions to Discover What It Means.
· Step 2: Remove Everything that Doesn’t Matter.
· Step 3: Be Clear About Why It’s Important.
· Step 4: Tell the Story You’ve Uncovered
· Step 5: Incorporate Visualizations and Representations.
‘Translating Market Research into a Language for Marketers’ is available for download at S2Research.com/whitepapers.
This is the second white paper published under the S2 Research brand. Released late last year, Seltzer’s first resource guide for marketers, ‘Six Simple Market Research Strategies for Marketing Planning,’ received raving reviews from the marketing community.
White papers are just one aspect of the S2 Research brand, which altogether aims to help more marketers find, understand and utilize market research in their marketing. Constantly working to equip more marketers with practical market research methodologies, Seltzer regularly publishes articles and resource videos on the S2Research.com website as well.
ABOUT MATT SELTZER AND S2 RESEARCH
Matthew Seltzer is a market research consultant who partners with marketing teams and agencies to provide clients with strategic market research services. He’s an experienced marketing strategist who’s fluent in research – or maybe it’s the other way around. He speaks data, and he crafts messaging. He does complex analyses, and he delivers creative actions. And he’s available to provide those strengths to marketing teams, advertising agencies, public relations firms and more.
Founded in 2019, the S2 Research brand was developed by Seltzer so he could better focus his consulting efforts toward professional marketers, providing much-needed market research methodologies to their overall marketing processes. For more information, visit S2Research.com or call 702-494-8936.