RENO, Nev. – The Sierra Nevada Chapter recognizes Lizbeth Alvarez for earning her Certificate in Principles of Public Relations (CPPR) this fall.
The CPPR is a four-step process, culminating in a computer-based examination, which further prepares new college graduates for careers in the public relations field and helps set them apart in the competitive hiring process.
“I’m grateful to have earned the Certificate in Principles of Public Relations but most of all, I’m grateful to have had the guidance and the inspiration from accredited public relations professionals to pursue this after graduation,” Alvarez said. “My interest in public relations increased when I noticed the lack of diverse representation in the field and after earning this certification I feel even more motivated to continue learning and applying the ethics I learned from my mentors.”
Alvarez is currently a public relations coordinator at KPS3, a digital-first marketing, branding, and public relations agency based in Reno.
Alvarez graduated from the University of Nevada, Reno in May 2019 as the American Advertising Federation-Reno’s Outstanding Strategic Communications Student of the Year. During her senior year, she was the account executive for the University of Nevada, Reno’s 2019 Bateman Team, and led a group of four students on a one-month campaign to increase diversity in public relations. The campaign earned national honorable mention in the Bateman competition.
She is the seventh University of Nevada, Reno graduate to earn the CPPR. According to the Public Relations Society of America’s website, more than 320 students from 56 universities and colleges nationwide have earned the certificate, making Alvarez a standout in her field.
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About the Sierra Nevada Chapter of the Public Relations Society of America
The Sierra Nevada Chapter of the Public Relations Society of America (PRSA) consists of public relations practitioners from northern Nevada and its outlying areas. Our chapter is dedicated to providing valuable opportunities to our members through professional development, networking and the recognition of PR excellence in the area. We are also committed to the ideals upon which the national PRSA organization was formed and still strives toward today.
Kathie Taylor, APR, CAPM
PRSA Sierra Nevada VP of Professional Development