SCA Interactive, a division of the Dallas-based SCA Promotions, was recently awarded a Bronze Award in the Engagement/ Experiential category at the esteemed 2019 Summit Creative Awards. SCA Interactive, delivers promotional solutions and incentives that connect with consumers, without risk to the sponsor. The Summit Creative Award was a result of the TANK 5 campaign that SCA Interactive (SCAi) created for Phillips 66 and their associated brands.
The TANK 5 promotion ran for five years at Conoco, 76 and Phillips 66 stations in the US. Vice President of SCA Interactive, Peter Ford, says the longevity of the promotion can be attributed to two main factors. “The TANK 5 promotion is a true testament to our product’s ability to drive revenue and engagement for our customers, while at the same time, creating a fun and rewarding game for our client’s consumers”, says Ford. “Through SCAi’s technology we can deliver instant rewards to consumers, providing immediately value for both them and the sponsoring business, in this case, Phillips 66.”
TANK 5 originated when Conoco reached out to SCAi for help driving sales and reaching target demographics. In this promotion, consumers who filled their tanks or made purchases at participating locations, received a gift card with a PIN code. That PIN code could be texted, entered online, or phoned-in to reveal if the consumer was a winner. One in five won a prize, ranging from $5-$500, which was instantly redeemable at all Phillips 66, 76, and Conoco locations.
TANK 5 motivated consumers to action through instant prize gratification, with a high probability of winning (1 in 5). As an added bonus, the campaign drove consumers from the pumps into the stores.
Phillips 66 is a diversified energy manufacturing and logistics company. With a portfolio of Midstream, Chemicals, Refining, and Marketing and Specialties businesses, the company processes, transports, stores and markets fuels and products globally. Phillips 66 Partners, the company’s master limited partnership, is integral to the portfolio. Headquartered in Houston, the company has 14,300 employees committed to safety and operating excellence.
The Summit Creative Award is an international competition for firms offering web, video, advertising, interactive, mobile and social marketing. The award recognizes creative excellence in companies and individuals, including all media and industries. Entrants from more than 50 countries across five continents have participated in this prestigious 25-year competition.
“Winning the Summit Creative Award is another accolade for the significant work our team has accomplished,” says Bob Hamman, Founder and President of SCA Promotions. Due to the competitive judging criteria, two-phase blind judging processes, and strict bylaws limiting winners, we are honored and proud to receive this recognition.”
The Summit Awards organization has established itself as one of the premier arbiters of creative excellence. Small and medium-size agencies worldwide produce a great deal of outstanding advertising, yet creative competitions are dominated by large advertising agencies, large clients, and large budgets.
SCA Gaming, part of the SCA family of promotional solutions, will be exhibiting at the Global Gaming Expo in Las Vegas Oct 15-17.
About SCA Promotions:
SCA Promotions delivers compelling solutions that enhance the customer experience to generate new sales, grow repeat business and extract customer data and analytics. SCA’s extensive product line creates unique opportunities for organizations to attract, engage, transact, and interact with their consumers. For over three decades, companies and organizations around the globe have benefited from the increased ROI and brand awareness that SCA solutions offer. SCA’s robust portfolio, includes four pillars of solutions to strengthen and support business growth: Digital and Online Games, Engaging On-site Games and Events, Professional and Custom Services, and Financial Risk Protection that enables customers to offer millions of dollars in mega-prize cash and experiential rewards without the financial risk. SCA is hailed by Fortune 100 and start-up companies alike, as a one-stop shop for powerful promotional tools and innovative marketing solutions. SCA has offices in Dallas, London, Las Vegas, and Calgary, with affiliate partners across the globe. Scapromotion.com