Business owners and entrepreneurs who wear many different hats and try to do everything on their own may often find themselves overwhelmed and questioning why their business isn’t successful.
Alex Bratty has a solution: focus on work in areas in which you are strong.
“The simple fact is that when you’re bogged down in work that doesn’t play to your strengths, you’re holding yourself and your business back,” Bratty said. “Once you align your work with your superpower strengths, everything changes. You’ll find that you have more energy to invest in creating opportunities that expand the business and grow your bottom line.”
Combining her 20 years of experience in business and research – including management at a Fortune 100 company, a partnership in a multimillion-dollar firm, and her own coaching and consulting business that she founded in 2015 – with her expertise in positive psychology, Bratty started Happiness @ Work last year to help leaders and organizations leverage the competitive advantage of a positive work culture. After navigating multiple work environments and leadership styles, she saw a glaring need for business owners to cultivate such a culture to increase engagement, motivation and performance in a way that produces a healthier and happier bottom line.
Bratty will bring the ideas behind that mindset to a workshop entitled “How to Increase Your Profitability by Leveraging Your Strengths” at 5:30 p.m. July 24 at The Coop, 1925 Village Center Circle, Suite 150 in Las Vegas.
Among the points she will cover in the interactive session are:
* Discover the top strengths unique to you and how they can become your superpowers in business.
* How to harness the power of your strengths so you’re happier, more engaged and more productive in your work.
* How to use your superpower strengths to attract more clients and make more money.
“When we work on parts of our business that call on us to use our top strengths, it’s energizing and we find we’re able to accomplish more with ease. But when we’re doing work that’s not in line with our strengths, it can often be draining and stressful,” Bratty said. “That’s why in this upcoming workshop we’re going to identify each attendee’s top strengths and show them how they can optimize those in their work to reduce stress and get better results in performance, productivity and profitability.”
To get the most out of the event, Bratty suggests attendees take the scientific survey about strengths found at https://happinessatworknow.com/survey and bring the results to the workshop.
Tickets are free for members of The Coop and $20 for nonmembers, with the nonmember fee donated to a nonprofit. Bratty, a dog mom to two golden retrievers, has chosen a charity for which she volunteers, Hearts Alive Village Animal Rescue. The organization saves dogs and cats at risk of euthanization in overcrowded shelter systems and assists low-income pet owners with food, veterinary care, training assistance, support and more. Find more information about Hearts Alive Animal Rescue at http://havlv.com.
To get tickets for the event, visit https://www.thecoopcowork.com/events/.
MORE ABOUT ALEX BRATTY
Originally from Northern Ireland, Bratty became a United States citizen in 2008. She received her bachelor’s degree at the University of Edinburgh, Scotland, for dual honors in business studies and French in 1997, followed by her Master of Business Administration from Villanova University in Pennsylvania in 2001. She is now pursuing a Ph.D. in industrial/organizational psychology at Capella University.
Bratty’s clients have included The Art Institutes, Turner Broadcasting, Pfizer, Scripps Networks, Stanford University, The Gates Foundation and more. Her work has taken her across the globe, running research projects in Haiti, Indonesia and Iraq. During her time in Washington, D.C., she frequently appeared on Fox News Channel and was published in The Hill and The Washington Post.
She also has served on the boards of the Southern Nevada chapters of the National Association of Women Business Owners (NAWBO) and the National Speakers Association (NSA).
MORE ABOUT THE COOP
The Coop provides a coworking space and community spirit to inspire entrepreneurs and spur them toward success. Members and nonmembers alike can rent out conference rooms and have access to a kitchen, open desks, a communal table, sofas and Wi-Fi. There are also private offices available. For more information, visit http://thecoopcowork.com, call 702-636-9101 or email firstname.lastname@example.org.