(Reno, Nev.) – KPS3, a full-service marketing and digital communications firm, has hired Mike McDowell as vice president of client strategy.
McDowell brings 20 years of successful integrated marketing and communications experience to the agency. He will collaborate and engage with KPS3’s clients nationwide across a variety of industries to guide strategy for traditional, digital and social solutions. McDowell will also work internally to help the KPS3 team expand their skills in strategic and creative thinking.
McDowell joins KPS3 from Talage Insurance, an InsurTech start-up that allows small businesses to buy insurance online. As the director of marketing at Talage, McDowell was responsible for strategy development, search and digital marketing, and more. Prior to his time at Talage, McDowell was the director of marketing operations for his alma mater, the University of Nevada, Reno. At the university, McDowell was responsible for organizational effectiveness of the Office of Marketing and Communications. He served as a project manager for creative, print, communications, web and online media.
Before that, McDowell worked at KPS3 as an account executive. He quickly built expertise in website strategy and planning, email marketing, search and digital marketing and social media strategy, subsequently earning him the position of KPS3’s director of web and digital.
“We welcome Mike back with open arms, as he brings such great depth in leadership, marketing strategy and creative – all with a digital eye,” said Rob Gaedtke, KPS3 CEO. “Mike’s proven track record in the public and private sector, mixed with his 10 years of previous KPS3 experience make him a perfect fit.”
McDowell earned his BA in journalism from the University of Nevada, Reno and is still actively involved in the campus community.
We are a digital-first agency with roots in the written word, delivering purposeful marketing, branding and public relations focused on moving companies toward universal growth. KPS3 knows that opportunity can be found through data. We help companies act on that data to connect brand-centric creative with quantifiable insights, driving bottom line results. KPS3 brings insights to life. To keep up on all things KPS3, visit kps3.com or like us on Facebook.