The BBB is the recognized authority in identifying good businesses, and has over 100 years of providing accurate information to consumers. While Millennials trust user-generated content and rely on that when making a purchase, services like Yelp, used heavily by Millennials, do not carry the influence that the BBB does. Instead, while the BBB offers a similar platform for consumers to submit their positive and negative reviews of a business, the BBB works to limit false or duplicative reviews by taking the extra step of verifying IP addresses before any customer reviews are approved or published.
Moreover, the BBB has always been committed to working with local governing agencies to assist consumers in identifying businesses that are not engaging in ethical business practices or truthful advertising. Millennials, like all consumers, favor doing business with companies that align with their beliefs. By being an Accredited Business, you are supporting your local nonprofit consumer advocates; but you are also becoming part of an organization that adheres to the standards of trust and promises to engage in truthful advertising and agrees to resolve disputes promptly with your customers.
BBB helps people find and recommend businesses, brands and charities they can trust. For more information, visit bbb.org. Start With Trust® or follow on facebook at BBBSouthNV.