Success comes by design. And TuffSkin Surface Protection officials worked to design new success routes at the recent American Institute of Architects Conference and Exposition in Las Vegas by meeting other design professionals and learning about emerging design trends.
The conference, which highlighted the institute’s “Blueprint for a Better Future” campaign, ran June 6 through June 8 at the Las Vegas Convention Center. Sessions covered included data visualization, 3-D concrete printing, nanogrid condominiums, zero net energy, affordable housing and other topics.
At the conference, Las Vegas-based TuffSkin displayed its architect- and designer-recommended stone surface protection products that for more than a decade have increased the durability and longevity of marble, onyx or travertine in hotel rooms, lobbies, restaurants and bars.
TuffSkin’s satin acid and stain-free formulas, which are proprietary stone laminates made from high-tech polyester that is gas permeable but liquid impermeable, eliminate etching and staining caused by alcohol, coffee, water, wine, juice, oils, perfume, toothpaste and makeup.
TuffSkin has served hospitality, commercial and residential clients in the United States, Canada and around the world. Corporate clients have included Caesars Entertainment Corp., MGM Resorts International, Hilton Hotels Corp. and Marriott International.
“The advancement in technology at the AIA show is beyond fascinating,” TuffSkin Surface Protection Creative Director Kyle Ross said. “It is a privilege to be in discussion with these other leaders in the industry with our own revolution of a product.”
Ross said the conference inspired him and his colleagues to look beyond their target audiences to expand their opportunities. Ross said TuffSkin met a new audience, forged new alliances and promoted its ties with the Natural Stone Institute.
The institute is a 2,000 member-trade association representing every aspect of the natural stone industry in more than 50 countries. The group formed in 2018 when the Marble Institute of America and the Building Stone Institute merged.
Frank Friedlander, TuffSkin founder, said architects are an important market sector and referral source for the company because they often specify TuffSkin Surface Protection for projects. “We regularly offer educational programs for architects and designers,” he said. “Education about the use of natural stone in design projects is a priority for us.”
For more information on TuffSkin Surface Protection products, visit www.tuffskinprotection.com/.