FOR IMMEDIATE RELEASE: May 13, 2019
Media Contact: Paige Candee, 10e Media, 702-476-1010, firstname.lastname@example.org
The Future of Neighborhood Gyms Arrives in Henderson
PROTOGYM and ProtoBites announce grand opening
HENDERSON – PROTOGYM, Henderson’s first indoor/outdoor 24-hour fitness center will hold its grand opening at 1441 Paseo Verde Parkway on May 21, 2019 at 4:00 p.m. The Henderson Chamber of Commerce will commemorate the celebration with a ribbon cutting ceremony, gym tours, software demonstrations and tapas-style food from the facility’s full-service specialty food service, ProtoBites.
PROTOGYM was founded 10 years ago as a fitness and software company in Henderson. Now, with its brick and mortar building, PROTOGYM can provide its services in one location. The company is a uniquely fully-integrated fitness group with nearly everything developed and managed in-house, including its proprietary software systems and exercise equipment, custom services, brand, security system, MRP system, and client management interface. And it is the only fitness facility with its own fabrication shop onsite. PROTOGYM ’s autonomous workout generator is the world’s first truly algorithmic fitness system with more than 900 exercises and 90 pieces of equipment. The system creates a unique, tailored workout for each visit and can also be used for workouts away from PROTOGYM.
These services have helped PROTOGYM grow its loyal customer base of more than 700 members who all enjoy a very supportive environment no matter what their current fitness level. That loyalty helped pave the way for PROTOGYM ’s brand new 15,000 square foot, stand-alone facility offering no-contract membership, 24-hour access, studio-level training, and a specialty food service called ProtoBites.
Most of PROTOGYM ’s members have been with the fitness group for years. Gym owner and founder, Michael Beauchamp, says he believes the retention is due to PROTOGYM going beyond fitness by providing an inclusive atmosphere that makes everyone feel like they are part of a community. Also, the company personalizes each fitness journey and allows customers to take ownership of their general health.
“As many of our customers have been with us so long, we are able to deepen those relationships to truly understand the customer,” said Beauchamp. ”We are constantly adding new members, creating a new relationship that helps individuals become who they truly want to be. We take these partnerships very seriously and will continue to make our customers our number one priority.”
PROTOGYM reflects the future of neighborhood gyms as the first fully integrated fitness company that uses technology and passion to bring the highest level of fitness to everyone. Driven by a passion to educate individuals about health and wellness, PROTOGYM helps create healthier lifestyles by combining easy access, indoor and outdoor environments, proprietary fitness software systems, and healthy food service. And it explores the synergy between fitness and technology. PROTOGYM and ProtoBites are located adjacent to the Armargosa Bicycle Trail and are members of the City of Henderson Bicycle Friendly Businesses. For more information visit www.PROTOGYM.com.