Opendoor, a San Francisco-based real estate technology company with a smartphone app, website and process that simplifies homebuying and selling, said Wednesday that it launched an agent partner program.
Opendoor has a growing presence in Las Vegas.
Opendoor’s Tyler Hixson said the company will partner with “highly rated, trusted agents who we can pair with homebuyers and sellers when it is the customer’s best option.” Experience from working with top-rated agents in 20 U.S. markets over the past year and more than four years of customer and agent feedback helped create the program, he added.
As The Wall Street Journal reported Wednesday, Opendoor, which has raised about $1.3 billion and has backing from homebuilder Lennar Corp. and Softbank, broke new ground by enabling users to buy or sell homes online with the click of a button, is moving to formalize programs with the brokerage industry and agents.
Under the new partnership program, if a home seller requests an offer beyond Opendoor’s buy criteria, either by home location, condition or price point, the company will refer that seller to one of its vetted agent buyers. The referral, Opendoor said, will ensure home sellers that they’re working with someone trusted and experienced and will let those agents expand their business.
As incentive to join the program, agent partners don’t pay upfront for the referral and their clients will get a $1,500 credit if they sell to Opendoor.
“We’ve been testing the program with a group of trusted partners, and are energized by the positive feedback and amazing customer experiences we’ve heard so far,” Hixson said.