LAS VEGAS – For the sixth year in a row, students from around Southern Nevada are using their video production skills to draw attention to the dangers of texting behind the wheel and other unsafe behaviors people engage in while driving. Southern Nevadans can help support this student campaign developed in 2013 by Cox Media, a division of Cox Communications, and Findlay Automotive Group.
During four weeks in Jan. and Feb., Southern Nevada students, 13-18, accepted the challenge of creating a 30-second video about distracted driving, a behavior every motorist is likely guilty of committing. The teens then submitted their completed video to the iChoose to Drive safe-driving campaign website for consideration by a deadline of Feb. 10. In a record-breaking year, nearly 200 submissions were received.
To support distracted driving awareness, Southern Nevadans are invited to cast a vote for their favorite video from among five finalists during the public voting period now through March 24. To vote, simply visit www.iChooseToDrive.com/vote, check the appropriate box next to the video’s title and click “submit.”
On March 25, the student with the most votes will be notified and presented with a $2,000 check courtesy of Findlay Automotive Group. The winning video will also air on select Cox channels during April, Distracted Driving Awareness Month.
According to the National Highway Traffic Safety Administration, distracted driving is “any activity that could divert a person’s attention away from the primary task of driving.” This includes activities such as texting, eating and drinking, smoking, applying makeup, attending to children, reading, watching a video, as well as adjusting sound or temperature controls.
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Juergen Barbusca, manager of communications
(702) 545-1004, email@example.com