Daktronics (NASDAQ-DAKT) of Brookings, South Dakota, recently partnered with Vision Sign, Inc. of Las Vegas, Nevada, and Caesars Entertainment for new LED display installations at multiple Caesars Entertainment-owned properties. Daktronics, in partnership with Vision Sign, Inc., installed more than 21,000 square feet of LED video at four renowned Caesars Entertainment resort locations in Las Vegas. The exterior signage renovations were completed in late 2018 and early 2019.
View a video compilation of all the new video marquees here.
“As a leading custom sign integration provider serving Las Vegas, we are pleased to announce our involvement with Caesars Entertainment and Daktronics,” said Vision Sign Inc., President & GM Ed Wasserman. “Vision was selected to design, engineer, fabricate and install all primary and secondary steel structure components along with installing all electronics for all of the digital assets for the new LED video marquees.”
Planet Hollywood Resort & Casino: Daktronics, in conjunction with Vision Sign, Inc., installed a large marquee pylon display and an exterior building-mounted display in late 2018 at Planet Hollywood Resort & Casino. The marquee display measures 76 feet high by 101 feet wide with a continuous curve around one side to create a double-sided feature. The other exterior display is mounted to the building’s façade with a barrel curvature. It measures 57 feet high by 34 feet wide.
Harrah’s Las Vegas: A four-sided marquee featuring 15HD technology on all four sides and measuring approximately 49 feet high by 65 feet wide dramatically modernizes its predecessor. At the top of the marquee, a Harrah’s channel logo display comes alive with the help of Daktronics 35-millimeter freeform LED elements which populate the approximately 6.5-foot-tall by 24-foot-wide display.
In addition, Harrah’s Las Vegas north entrance features two wall mounted screens. A 10-millimeter screen measuring approximately 7 feet high by 44 feet wide is positioned beneath a 15HD display measuring approximately 33 feet high by 44 feet wide. These displays welcome guests with dynamic marketing content.
Caesars Palace: The Caesars Palace flagship marquee was also revamped with the static and digital screens trading positions. The marquee now features two new sides of large 15HD video, each measuring 32 feet high by 44 feet wide.
Paris Las Vegas: Paris Las Vegas’ new video displays consist of three sides, each measuring approximately 26 feet high by 37 feet wide. Daktronics 15HD video technology replaced the previous stationary flex faces inside the ‘basket’ beneath the iconic Paris Balloon Monument Marquee. The new displays are visible from all angles of the Las Vegas Strip to cars driving by and pedestrians walking on either side of the street.
“Partnering with Vision Signs and Daktronics, Caesars Entertainment will create highly engaging marquee displays which will attract even more visitors to experience all that our Las Vegas resorts have to offer,” said Chris Holdren, executive vice president and chief marketing officer of Caesars Entertainment.
“We have a terrific relationship with Caesars Entertainment, as well as Vision Sign, Inc., which allowed for these unique installations,” said Josh Francois, director of sales at Daktronics. “It is great to see Caesars Entertainment reignite their brands on the Las Vegas Strip with these new displays, and they have been fantastic partners throughout the entire process.”
The new displays allow each respective venue to show on-premise advertising and branding, while also promoting upcoming shows, concerts, events, current tenants, restaurants and more. The control functionality allows for scheduled content and adjusting content at a moment’s notice.
No stranger to Vegas, Daktronics’ first Las Vegas installation was in 1984 at Caesars Palace. Since then, the company has installed more than 250 LED displays in the Las Vegas area.
Daktronics LED video and messaging display technology features industry-leading environmental protection for a long lifetime with consistent performance and low power consumption, providing value and excitement for years to come.
About Caesars Entertainment
Caesars Entertainment is the world’s most diversified casino-entertainment provider and the most geographically diverse U.S. casino-entertainment company. Since its beginning in Reno, Nevada, in 1937, Caesars Entertainment has grown through development of new resorts, expansions and acquisitions. Caesars Entertainment’s resorts operate primarily under the Caesars®, Harrah’s® and Horseshoe® brand names. Caesars Entertainment’s portfolio also includes the Caesars Entertainment UK family of casinos. Caesars Entertainment is focused on building loyalty and value with its guests through a unique combination of great service, excellent products, unsurpassed distribution, operational excellence and technology leadership. Caesars Entertainment is committed to environmental sustainability and energy conservation and recognizes the importance of being a responsible steward of the environment. For more information, please visit www.caesars.com.
About Vision Sign
Celebrating over 20 years in the industry, Vision Sign is a leading full-service sign company which designs, manufactures, installs, and maintains custom signs and other display systems for clients in Las Vegas, Southern Nevada and national accounts. The Company’s 40,000 square foot facility houses complete layout, sheet metal, letter, paint, electrical and neon departments to offer a broad array of sign products including exterior pylons and monuments, interior signs, illuminated and non-illuminated signs, freestanding signs and digital displays. We have assembled a great team of designers, fabricators, installers and service crews with years of experience to provide a full range of Arial man lifts, crane trucks and ladder trucks to install and maintain any type of signage to a broad client base to include casinos, shopping centers, commercial properties, sporting venues, hospitals, schools and more. www.visionsigninc.com
Daktronics helps its customers to impact their audiences throughout the world with large-format LED video displays, message displays, scoreboards, digital billboards, audio systems and control systems in sport, business and transportation applications. Founded in 1968 as a USA-based manufacturing company, Daktronics has grown into the world leader in audiovisual systems and implementation with offices around the globe. Discover more at www.daktronics.com.
SAFE HARBOR STATEMENT
Cautionary Notice: In addition to statements of historical fact, this news release contains forward-looking statements within the meaning of the Private Securities Litigation Reform Act of 1995 and is intended to enjoy the protection of that Act. These forward-looking statements reflect the Company’s expectations or beliefs concerning future events. The Company cautions that these and similar statements involve risk and uncertainties which could cause actual results to differ materially from our expectations, including, but not limited to, changes in economic and market conditions, management of growth, timing and magnitude of future contracts, fluctuations in margins, the introduction of new products and technology, the impact of adverse weather conditions and other risks noted in the Company’s SEC filings, including its Annual Report on Form 10-K for its 2018 fiscal year. Forward-looking statements are made in the context of information available as of the date stated. The Company undertakes no obligation to update or revise such statements to reflect new circumstances or unanticipated events as they occur.