Reno-Tahoe – The Reno-Tahoe Regional Air Service Corporation (RASC) announced today the selection of Carl Ribaudo as its new managing director. The RASC’s primary function is to assist the Reno-Tahoe International Airport (RNO) in providing marketing dollars to increase air service to Reno-Tahoe. RASC’s membership is made up of public and private organizations who share the vision that Northern Nevada is a singular destination and that strong air service is critical for the regional economy.
“Air service is critical for residents, the tourism industry and the broader business community,” Ribaudo said. “I look forward to working with RASC partners and the airport and building on the successes that have been achieved.”
Ribaudo is the founder and president of SMG Consulting, a tourism and recreation consulting firm located in South Lake Tahoe and has extensive experience working with destination marketing organizations. In his new role, Ribaudo will provide strategic support and operational guidance in an effort to reach the organization’s mission of maintaining and growing air service to the Reno-Tahoe International Airport.
“With his extensive background in marketing, the tourism industry and the Reno-Tahoe destination we believe Carl will be able to generate a variety of new strategies and fine tune existing programs to continue to grow air service to our community,” said Marily Mora, President and CEO of the Reno-Tahoe International Airport.
Ribaudo has served in multiple leadership roles in the Reno-Tahoe area. He is a current member on the Board of Directors of the El Dorado County Arts Council, and also served as the Board President of the Tahoe Resource Conservation District in 2012. Ribaudo has over 26 years of experience in marketing strategy.
“As a strategic thinker, Carl has the ability to not just keep the RASC organization focused and on task but to coalesce the greater business community of Northern Nevada,” said Stephen Ascuaga, Chairman of RASC. “What started out as a tourism-centric organization is greatly evolving as our economy diversifies. RASC’s continual focus is to bring more flights with filled seats into our market, whether they are occupied by vacationers or business travelers, and I think Carl will be a great asset to our efforts.”
The Reno-Tahoe International Airports offers 10 airlines providing access to 23 destinations nonstop and dozens more within one-stop. Throughout the Regional Air Service Corporation’s history, they have worked together to recruit and launch multiple successful routes including New York City’s JFK and Guadalajara, Mexico.