Las Vegas – On National Non-Profit Day, Sunrise Children’s Foundation (SCF), whose mission is to help children fulfill their potential of safe, healthy and educated lives, debuts its new direction, look, and growth. The charitable organization delivers a full scope of services from birth to five and provides a comprehensive continuum of care to ensure that children in Nevada have a chance at success. Founded in 1993, SCF currently provides multiple programs throughout Clark County, employs approximately 190 individuals and touches the lives of over 150,000 children and families annually.
Sunrise (SCF) is experiencing a season of growth. The organization’s expansion will impact the community as it increases its bandwidth, through hiring additional employees, including a new Assistant Director, to serve more families. The early childhood education services will also be expanded to include children ages 3-5; versus serving only ages, infant to three. Additionally, two new classrooms (one 3-year old room and one 4-year old room) are expected to open Fall/Sept. 2018.
In their efforts to enhance new and existing employee communication, improved internal and online technology systems were created to offer employment management system, payroll and an employee appraisal system.
Additionally, in an SCF employee initiative to give back and help one another, the HART Fund was founded: Hardship Assistance, Recognition and Team Building Fund. This was an initiative that focuses on increasing morale and engagement of our team and support of staff in crisis.
Through its community outreach during the summer, Super Saturdays enrolled 150 families into free childcare at our early learning centers and our home visiting program. Sunrise also partnered with SUPA and provided a back-to-school fair which included free haircuts and backpacks to at-risk youth.
The new Sunrise Children’s Foundation brand brings to life the core of its mission statement, and was inspired by the programs and services in early childhood development for families with its new logo, tagline and color theme:
- The logo is comprised of a heart shaped apple, that illustrates SCF’s care and commitment to helping children fulfill their potential in the categories of education and nutrition.
- The new tagline highlights who the foundation is and and what they do: Education and Nutrition Bright from the Start. The team believes that every child has a bright future and often times, that starts right here at Sunrise Children’s Foundation.
- The color palette chosen is bright, inviting and vibrant, and works across a variety of mediums.
Turquoise = refreshing, energy
Lime = growth, safety
Yellow = positivity, happiness
Orange = joy, creativity
Pink = playful, care, compassion
“Since our inception, over 25 years ago, Sunrise Children’s Foundation has vastly expanded programs and services being offered to our local community. Yet, while we have evolved; our brand has remained the same. In addition, we have struggled for years with the way our brand is often mistaken with that of Sunrise Hospital, states states Executive Director, Dave Sanberg. “With the implementation of innovations in technologies and progressive services, we determined that a fresh brand was needed to reflect our vision for the future. It will also serve to better communicate the impact we have on the community as it relates to early childhood and nutrition.”
The organization’s mission is helping children to fulfill their potential of safe, healthy and educated lives through three main programs, Early Head Start, The Home Instruction for Parents of Preschool Youngsters Program (HIPPY) and Women, Infants, and Children, a special supplemental nutrition program (WIC).
Tools and learning strategies are employed to enable the children to enter school ready to succeed. Sunrise Children’s Foundation bears the distinction of being the sole provider of Early Head Start programs in Clark County.
The SCF Early Head Start program is regarded nationally as one of the premier educational programs throughout the United States Western region, serving 458 children throughout the valley.
HIPPY offers free home-based early childhood education working with their parent(s) as their first teacher. The parent is provided with a set of developmentally appropriate materials, curriculum and books designed to strengthen their children’s cognitive skills, early literacy skills, social / emotional and physical development. Currently, Sunrise serves 80 children for the home visiting program and hopes to increase to 20 additional families this Fall.
WIC saves lives and improves the health of nutritionally at-risk women, infants and children. WIC is one of the nation’s most successful and cost-effective nutrition intervention programs. Earlier this Spring, Sunrise Children’s Foundation hosted a Nutritional Health Fair and had more than 132 attendees and 13 vendors.
In addition to the new branding, the website is more interactive offering a newsletter, employee portal and an on-line interest application for the early childhood classrooms.
About Sunrise Children’s Foundation:
Sunrise Children’s Foundation, is non-profit corporation organized solely for pediatric health and education. Founded in 1993, SCF delivers a full scope of services from birth to five and provides a comprehensive continuum of care to ensure that children in Nevada have a chance at success, all free of cost. Sunrise Children’s Foundation programs support a myriad of critical areas focusing on optimal child development including prenatal care and breast-feeding education; infant and toddler health and development ; wellness, nutrition and health education; parent education; reading and literacy skills; and positive family relationships. For more information, visit our website at sunrisechildren.org. Friend us on Facebook at www.Facebook.com/SunriseChildrensFoundation or follow us on twitter at @sunrisechilfdtn.