The National Association of Women Business Owners Southern Nevada chapter (NAWBO) named Lelia Friedlander of TuffSkin Surface Protection as an honoree for the Women of Distinction Awards in the real estate/construction category.
Friedlander, along with her team, has grown TuffSkin to become an elite vendor and service provider for stone protection. TuffSkin is now used by national and international hospitality brands and commercial properties as
well as top stone warehouses and residences.
The co-founder and president of TuffSkin said working through diversity partners has helped her grow her business. In addition to her involvement in groups like NAWBO, Friedlander regularly makes purchases of services and products from women and minority-owned companies.
She is a graduate of The Women’s Business Enterprise National Council (WBENC) Platinum Supplier Program and has participated on the diversity committee through the Nevada Contractors Association.
To Friedlander, leadership means recognizing the strengths in others and celebrating them through encouragement and enlightenment. She has done this with her team members, including her adult children who have positions with TuffSkin.
As a serial entrepreneur for 27 years, running several businesses at once, she is also very active in community service and supports many area non profits. “Aligning with other business owners with similar guiding principles helps our team be the best we can be,” she said. “Encouraging other women fuels me. I always want to keep learning and progressing. I am dedicated to continuing the work I’m doing. “
ABOUT TUFFSKIN SURFACE PROTECTION:
TuffSkin is a proprietary stone laminate surface protection designed specifically to protect countertops, tables, bars and vanities fabricated from marble, onyx and travertine. These tops are easily damaged by many common household products and many of our favorite foods. In the bathroom it could be mouthwash, toothpaste, or makeup. In the kitchen it could be lemons, wine or coffee. These expensive stones are chosen for the beauty. Each slab is totally unique in the world and provides a old-world luxury feel and connection to the earth that you just cannot get anywhere else. Unfortunately they are not practical for everyday use and that is where TuffSkin comes in. We install our laminate to these precious stones so nothing actually touches the stone, so nothing can damage the finish of the stone. TuffSkin disappears on the top and leaves it much more practical. For more information on TuffSkin Surface Protection, please visit www.tuffskinprotection.com or call 702-778-2272.
The National Association of Women Business Owners (NAWBO) propels women entrepreneurs into economic, social and political spheres of power worldwide by:
▪ Strengthening the wealth creating capacity of our members and promoting economic development within the entrepreneurial community
▪ Creating innovative and effective change in the business culture
▪ Building strategic alliances, coalitions and affiliations
▪ Transforming public policy and influencing opinion makers
NAWBO is the only dues-based organization representing the interests of all women entrepreneurs across all industries; and with chapters across the country. With far-reaching clout and impact, NAWBO is a one-stop resource to propelling women business owners into greater economic, social and
political spheres of power worldwide.