LAS VEGAS - Adomni, creators of an online platform that makes digital out-of-home (DOOH) advertising accessible and affordable to businesses of all sizes announced a deal to operate and sell ads on screens in ten The Coffee Bean and Tea Leaf locations in Las Vegas. A new partnership between Adomni, The Coffee Bean and On The Go Media Network, enables businesses to advertise on screens near the coffee pick up area. On www.adomni.com/coffeebean, advertisers can select one or more of the ten The Coffee Bean Las Vegas locations; for as little as 4 cents per ad play, they can instantly launch their ad campaigns.
Adomni co-founder Jonathan Gudai described the partnership as a big win for local advertisers.“The Coffee Bean has a well-educated and high-income base of customers, who regularly visit the store,” Gudai said. “They usually spend an average of 11 minutes in store and much of that time is in a waiting area. Local businesses now have unprecedented access to place advertisements in front of this captive audience.”
Mike Mehlmann, president of On The Go Media Network, said, “We are proud to choose Adomni as our software partner and are excited to team up to entertain guests while they wait and offer them relevant, local ads.”
50” high-definition screens positioned near the coffee pick up area show a mix of ads and “infotainment” content such as light breaking news, celebrity news bites and a pop quiz segment. This content approach results in a 53 percent ad retention rate, according to a study conducted by Nielsen Research.
“Our customers enjoy the light and friendly style of the in store digital screens,” The Coffee Bean & Tea Leaf Las Vegas president Phil Patent said. “The Coffee Bean & Tea Leaf stores are great venues for local businesses to reach an upscale audience.”
About Adomni:
Adomni is a self-service online platform that makes digital advertising easy, fast and affordable for everyone. Advertisers of all sizes and budgets can launch campaigns in minutes, utilizing one of the fastest growing DOOH networks in the world. Over 700 digital screens are available to power business success across the US, Canada and Australia.
Learn more at www.adomni.com/coffeebean.
About The Coffee Bean & Tea Leaf®:
Born and brewed in Southern California since 1963, The Coffee Bean & Tea Leaf® is the oldest and largest privately-held specialty coffee and tea retailer in the United States. Embodying a passion for connecting loyal customers to one another with carefully handcrafted products, the company is known for sourcing and providing the finest ingredients and flavors from around the world. For over 50 years, The Coffee Bean & Tea Leaf® has demonstrated a passion for product innovation epitomized by The Original Ice Blended®drink. The company has grown to be an international icon and currently has over 1,000 stores in nearly 30 countries. Please visit CoffeeBean.com for more information.
About On the Go Media Network (OTGMN):
OTGMN operates nationwide digital screen networks in Premium Coffee Shops like Coffee Bean & Tea Leaf and College Book Stores like UNLV. All screens are located in primary customer congregation and waiting areas and all screens are location exclusive delivering 100% share of voice in venue. OTGMN’s on screen programming mix of weather, light news, sports highlights and other interesting editorial features attracts an industry leading 64% in-store customer viewership rate. Learn more at www.onthegomedianetwork.com or watch this two minute video - https://youtu.be/kPLTiqzA02o.
