WHO:
Cox Media, Findlay Automotive Group
WHAT:
Local students, age 13-18, are invited to create a 30-second YouTube-style video on the subject of distracted driving and submit it to the iChoose to Drive safe driving campaign, now in its fifth year. The campaign, developed by Cox Media and Findlay Automotive Group, was designed to give students an opportunity to demonstrate their creativity in the production of an amateur video while tying in the importance of safe driving among young drivers.
The winning student entry will receive $1,000 courtesy of Findlay Automotive Group. Findlay will also award $1,000 to the winning student’s school. In addition, the entry will air on select channels in the Cox cable lineup during Distracted Driving Awareness Month in April. It will also be placed in rotation during May and appear on YurView, the local origination TV station for Southern Nevada on cable channel 96/1096. Visit iChooseToDrive.com for official rules, a production checklist and videos from previous years’ winners.
WHEN:
Submission deadline is Feb. 11. Go to iChooseToDrive.com to submit an entry using the official form.
WHY:
Motorists of all ages need to give driving their full attention. Drowsy driving, drugged driving and drunk driving are all forms of distracted driving that can lead to fatalities and property damage. Seemingly harmless activities like tuning the radio, eating and other attempts to multitask behind the wheel can be as dangerous as texting, a growing cause of accidents. The iChoose to Drive program seeks to raise awareness about the dangers of distracted driving.
CONTACT
Juergen Barbusca, manager of communications
(702) 545-1004, juergen.barbusca@cox.com
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