White brings critical securities and technical experience to the dual role.
Henderson, Nevada– Prime Trust is pleased to announce that it has hired Whitney White as Chief Operating Officer and Chief Technology Officer as it makes new advancements in technology-driven asset protection, automated investment advisory, and private securities.
In April of 2000, boutique investment bank WR Hambrecht + Co. recruited White from Merrill Lynch’s Global Technology Leadership Program. In his 17 years at WR Hambrecht + Co., White was central to the design and execution of all capital markets transactions including the firm’s patented auction-based offerings, and the IPOs for Google, Overstock.com, Morningstar, Interactive Brokers, Peet’s Coffee & Tea and others. He earned several patents for innovations in web-based securities auction processes as well as evolved and executed the firm’s platform-based crowdfunding and Regulation A+ mini IPO strategy. He was WR Hambrecht + Co.’s Chief Technology Officer as well as Head of Equity Capital Markets.
“Prime Trust is building innovative software solutions that will enable tech-driven trust services to disrupt not only the status quo of old-school banks and brokers but also the newer generation of robo-advisors,” says Prime Trust CEO Scott Purcell. “Whitney has proven himself to be one of the securities industry’s leading technologists and brings with him tremendous operations expertise and invaluable front-line banking experience. I’m thrilled to have him join my executive team and help lead this company.”
“I never thought I’d leave Wall Street,” said White. “The opportunity to grow Prime Trust into what I expect will become one of the most important technology-driven financial services firms is just too compelling to pass up. I’m excited to join the team and look forward to building upon what they have started as we take it to the next level.”
White graduated from Hamilton College with honors in computer science and psychology, and he holds MBA degrees from Columbia Business School at Columbia University and the Haas School of Business at UC Berkeley.
About Prime Trust
Prime Trust is the leading technology-driven trust company with a focus on asset protection and private securities. Our team has deep experience in all facets of trust operations, banking, securities regulations, and governmental affairs. Together we deliver world-class solutions and solid financial returns to individuals and corporations of all sizes to help keep them protected. Prime Trust is a proud member of the American Banking Association and Nevada Trust Company Association. For more information visit www.primetrust.com.
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