Company to commit $100,000 annually to support initiatives
Brady, a full-line janitorial supply, equipment and food service distributor based in Las Vegas, is proud to commemorate its milestone 70th anniversary by announcing the debut of its charitable giving campaign, “Brady Shines,” and a new logo and branding platform.
Third-generation family company owner Travis Brady, the company’s president and CEO, attributes Brady’s success to a strong corporate culture, exceptional employees and long-standing partnerships.
“It has always been at our core to raise expectations and then deliver even more,” he said. “And our strong sense of family has helped sustain us through the decades. I am extremely proud to achieve this milestone.”
Brady will celebrate its 70th anniversary with a national sales meeting in Las Vegas April 24-25, followed by a customer appreciation event featuring 70-plus supplier partners at its headquarters on April 26.
Brady Shines Charitable Giving Program
Brady has a long philanthropic history as a company that is being formalized in the Brady Shines charitable giving campaign. Brady Shines will encompass all initiatives, including grants and volunteerism, will focus on education and will set money aside annually to support schools, youth organizations and other programs.
Sunrise Mountain High School Principal Julia Llapur will visit Brady headquarters to accept the $20,000 Brady Shines donation at 12:45 p.m. Wednesday. The money will support extra buses to transport students in after-school programs, including the Robotics and Aviation clubs,
Brady has supported Sunrise Mountain for years and this will be the school’s first formal award under Brady Shines.
“I am so proud of how we support all our local communities,” Brady said. “Brady Shines allows us to focus those efforts in a formalized way. We are committing $100,000 annually to support this program. I am excited to see how Brady Shines grows in the coming years.”
A New Tagline: Honestly Better
To mark Brady’s 70th anniversary, a revamped logo and new tagline, “Honestly Better,” are also debuting. The new tagline is the result of intense industry evaluation.
“We wanted to emphasize why customers do business with us,” Brady said. “We provide a fresh approach and valuable solutions. The new tagline is not only a reflection of who we are but a continuous challenge to be honestly better in everything we do.”
Accompanying this new branding platform is a fresh take on the Brady logo.
“We did not want to diminish the brand equity built in the former logo but wanted to modernize the look,” Brady added.
The company, which Feurman Brady started in 1947 as City Janitorial Supply, became Brady Industries in 1974 when Bill Brady took charge with 11 employees. Today, Travis Brady, Ryan Banks (Michelle Brady), Kevin Brady and Tyler Brady run the family company, which has grown to 15 branches and 320-plus employees.
In 2000, Brady Linen was formed to meet Las Vegas’s growing laundry service needs. After great global success, Brady Linen Services and AC Linen Supply merged in 2014 to form a national hospitality laundry company, with Eric Brady as co-CEO.
Brady has since seen tremendous growth in geography and markets. In 1999, the company’s second branch opened in Salt Lake City. Today, Brady is in eight states, including its first East Coast location in Washington, D.C., and the newly opened Los Angeles branch. This expansive presence led to the recent creation of a national accounts division to better service Brady’s multilocation customers. This new division will work closely with Strategic Market Alliance (SMA), the national cooperative in which Brady is a member-owner.
Along with territory expansion, Brady has branched out from janitorial supplies, including equipment, laundry, warewash, service and food service divisions.
Please enjoy this brief video of Travis Brady describing the Brady evolution: https://www.youtube.com/watch?v=_LBU2O1s_GE
Brady has been pioneering the way products and solutions are delivered to facility and foodservice professionals for 70 years. At the heart of Brady’s operation is a community-minded culture driven by a workforce of more than 320 employees in 15 locations throughout Arizona, California, Idaho, Maryland, Nevada, New Mexico, Utah and Texas, including its original Las Vegas headquarters.
Brady’s unique partnership approach provides integrated customer support, expertise, technical support and service across a full spectrum of customer needs, including extensive facility offerings, complete dish machine and laundry machine service, equipment sales, rentals, and service and foodservice supplies. Brady provides these specialized solutions for customers in key commercial market segments, including hospitality, education, healthcare, government, building service contractors and more.
For additional information about how Brady can reduce your total cost while improving service, call 800-293-4698 or visit www.bradyindustries.com.
Source: Michelle Harrison, Director of Marketing, Brady