CARSON CITY, NEV. – Nevada Women, Infants and Children (WIC), part of Nevada’s Division of Public and Behavioral Health, and the Nevada Breastfeeding Coalition partnered with KPS3, a digital marketing and advertising company, to create and launch their “Here – There – Everywhere” breastfeeding awareness campaign. The statewide campaign aims to help normalize breastfeeding and create awareness that breastfeeding in public is legal in Nevada (NRS 201.232). The campaign is also intended to encourage businesses and organizations to sign up for the Nevada Breastfeeding Coalition’s “Breastfeeding Welcomed Here” pledge.
Businesses and organizations that sign up online are provided with a “Breastfeeding Welcomed Here” sticker, recognized on the NevadaBreastfeed.org website, and are acknowledged for their leadership through Nevada Breastfeeding Coalition’s social marketing efforts. By displaying the sticker, businesses, places of worship, schools and other public locations are helping to make breastfeeding easier for nursing mothers in Nevada. In addition, this also helps to encourage more women to breastfeed their babies and breastfeed for a longer duration by making our community friendlier to breastfeeding families.
The signup process is simple and can be completed online at NevadaBreastfeeds.org. By taking the “Breastfeeding Welcomed Here” pledge businesses, places of worship, schools and other public locations agree to provide an environment where breastfeeding mothers are able to sit anywhere and enjoy a welcoming attitude from staff, management and other patrons while breastfeeding.
“In Nevada, a mother’s right to breastfeed her baby, anytime and anywhere she needs to, is protected by law,” said Lindsey Dermid-Gray, State Breastfeeding Coordinator, Nevada Women, Infants, and Children (WIC). “Gaining support throughout Nevada through our ‘Here – There – Everywhere’ campaign and our ‘Breastfeeding Welcomed Here’ pledge is extremely helpful for extending community support for breastfeeding mothers. Continuing to educate the public about our state’s breastfeeding law and provide nursing mothers and their babies with the support they need is crucial to a mother’s success and longevity with breastfeeding.”
The Nevada Breastfeeding Coalition is made up of WIC staff members, current and former breastfeeding moms, hospital nurses and lactation consultants, and other community members. It is open to anyone wishing to improve breastfeeding outcomes in Nevada. The goal of the Nevada Breastfeeding Coalition is to educate new parents, employers and the healthcare industry on the latest breastfeeding information, resources and legislation. According to the American Academy of Pediatrics, the lack of support for breastfeeding is one of the obstacles to its success. By embracing and supporting breastfeeding throughout Nevada as the normal way to feed infants, more women will breastfeed, and health statistics will likely change for the better.
Nevada Women, Infants, and Children (WIC) provides nutritious foods, nutrition education, breastfeeding support, and referrals to health and other social services to participants at no charge. WIC serves income eligible pregnant, postpartum and breastfeeding women, and infants and children up to age 5 who are at nutrition risk. Learn more at NevadaWic.org.