LAS VEGAS — MassMedia, a national full-service public relations, advertising and marketing firm, announces expansion of its media relations team who bring extensive knowledge in multi-media journalism. The expanded team includes Jennifer Bradley, media relations director, and Robert Kennedy and Jessica Lovell as media relations specialists.
“MassMedia prides itself on building a media relations department comprised of reputable industry experts, who hold an insider’s advantage on landing coverage opportunities and educating the public on our client’s initiatives,” said Kassi Belz, president of MassMedia. “Our media relations team is alert to current trends and integrated thinking with all our departments (social media and design) to provide full-service creative marketing strategies and big ideas to engage, educate and create awareness to the readers and television viewers.”
Leading the team is media relations director Jennifer Bradley who encompasses more than 15 years in media relations, marketing and philanthropy leadership. Throughout her career she has executed successful grand openings, implemented policy forums and spearheaded extensive fundraising events for numerous industries and businesses including Vegas PBS, United Healthcare, Nevada State College and Trump International Hotel.
As the former executive director of Candlelighters Childhood Cancer Foundation of Nevada and Lili Claire Foundation of Nevada, Bradley served as the community representative for fundraising, media relations and government affairs for both organizations. She has also carried out roles with the statewide autism and cancer coalitions and continues to stay involved in philanthropy as a board member of the American Cancer Society – Great West. Prior to moving to Las Vegas in 1999, Bradley worked in the promotions department at DDB Needham Promotions in Dallas with notable accounts including Frito Lays, American Airlines and General Mills. In 2009 Bradley was the recipient of the In Business Humanitarian of the Year Angel Award as well as the In Business Las Vegas’ 40 Under 40 Award in 2008.
Robert Kennedy, media relations specialist, brings 10 years of writing experience to the agency’s growing team of marketing, public relations and advertising professionals. Prior to MassMedia, Kennedy worked in Grand Rapids, Michigan as a reporter for Courthouse News Service (CNS), a daily online news outlet based in Pasadena, California that produces original content from across the country. After graduating from Michigan State University, he earned his Juris Doctor degree from Western Michigan University Cooley Law School focusing on Administrative Law.
Rounding out the media relations team is Jessica Lovell. With more than 10 years in television journalism, she joins MassMedia as a media relations specialist. Having worked as both a news anchor and reporter originally from the Midwest and most recently in the Las Vegas market at KLAS-Channel 8 and KTNV-Channel 13, Lovell brings an inside perspective to generating stories that appeal to the television audience as well as maintains strong media relationships. Lovell’s insight of news value helps secure national media opportunities for MassMedia healthcare clients such as HealthCare Partners Nevada, ABQ Health Partners, HCA Far West and Miracle Flights, a non-profit organization.
Founded in 1997, MassMedia is a regional public relations, advertising and marketing agency whose knowledge, strategic insights and innovative programs have developed brands, communicated clients’ messages and influenced consumers for a wide variety of clients, products and services. The firm’s clients include HealthCare Partners Nevada, McDonald’s, Southwest Gas and Colliers International – Las Vegas. To learn more about MassMedia, please visit massmediacc.com. Follow us on Twitter @MassMediacc and Facebook at MassMedia Corporate.