Las Vegas – Nicholas Cordaro, Executive Vice President of Las Vegas Expo, Complete Show Services, is pleased to announce the addition of Tracey Michels as National Account/Brand Manager. The National Account/Brand Manager works with clients to define overall branding goals and marketing strategies as they apply to trade show exhibit booth design, corporate event design and in-store displays.
“Marketing savvy companies, now more than ever, realize that trade show exhibits and corporate events must convey their brand and add to their overall marketing strategy. It’s more than just having a booth at a trade show”, explained Nick. “These outreach efforts require companies to project their brand through creative booth design and functionality, thus the ever important need for a National Account/Brand manager.”
Ms. Michels will join the Team led by Mitch Isaacs, Sales & Marketing Manager for Complete Show Services. Mitch stated, “In today’s environment, we’re here to tell the story of our clients and their Brand in a Trade Show setting; We’re not here to only design with various substrate materials. Tracey’s addition to our staff enables us to go further in creating and executing environments that are integrated into our clients total marketing platforms.” Mitch continued, Tracey Michels is experienced in all aspects of marketing and branding. Tracey’s career has been focused in the areas of marketing campaign management, project management, and all aspects of ad agency services from PR, digital, social media management, conceptual development and branding strategy planning. Tracey will work with clients of Las Vegas Expo, Complete Show Services, to determine the overall goals of their event or trade show exhibit booth and turn them into real live Experiential Marketing opportunities. Tracey’s extensive Advertising and Branding expertise will enable LVE to design energized spaces that will promote the brand and also offer the desired functionality to achieve clients marketing and sales objectives on the trade show floor. “Tracey and I are focused on creating, living Brand concepts in the world of Conventions and Corporate Meetings that flow seamlessly with our clients advertising and marketing campaigns across all avenues.”
About Las Vegas Expo – Complete Show Services
Las Vegas Expo, founded in 1994 by Robert Cordaro, is a privately owned and operated exposition company specializing in trade shows, corporate meetings and special events. Las Vegas Expo provides general contractor services, EAC services, labor, logistics, warehouse and storage, graphics, conceptual space designs and fabrication. Las Vegas Expo offers worldwide services under its Global brand “Complete Show Services”.
The strength of Las Vegas Expo is our highly trained team of professionals with decades of experience providing one-on-one personalized customer service. Las Vegas Expo continually sets the standard of excellence in trade show industry through hard work, honesty, fairness and integrity. Honoring these principles is what sets LVE apart from the rest of the industry.