With the advent of the October Liability Shift that transferred fraud liability from the credit card companies to all retailers who don’t upgrade to the latest EMV processing equipment, (chip readers) many business owners are now more concerned about fraud exposure than the actual cost of credit card transaction fees. This new reality inspired a gifted team of Merchant Services experts to create a better and more equitable solution for retailers; and that they did.
Under a traditionally merchant services model the retailer is locked into a rather costly, long-term terminal equipment lease, then charged a credit card transaction fee on every dollar processed through those credit card terminals. With the U.S. credit card industry now at a staggering five trillion dollars a year, even a nominal 3/4 of a cent fee per dollar adds up to billions of hard earned bucks that retailers are forced to pay out in credit card transaction costs. Thanks to that gifted team of experts, today a paradigm shift in merchant services exists, allowing retailers to become their own merchant service agent. The reward is a twenty percent revenue-share on all credit card transaction fees they pay to the credit card processors, effectively diverting outbound dollars back into company coffers.
In a phone interview Allan Shepard, a business consultant and merchant services specialist in Las Vegas representing the new revenue-share model, said – “It is a groundbreaking move that, for the first time, allows any business that accepts credit cards to transform an existing expense into a residual revenue stream. Where conventional merchant service companies try to earn a retailers business by saving them a few dollars on their transaction fees, the new paradigm we are offering is not about saving retailers money but allowing them to make money on their transaction fees” Shepard went on to explain that this new business model not only creates a residual revenue from an existing expense, but the latest EMV-NFC compliant point-of-sale equipment is absolutely free to retailers and there are no long term contracts, potentially saving retailers tens of thousands of dollars in equipment leasing, liability expenses and upfront costs.
There is little doubt that the new (merchant revenue-share model) is an attractive and welcomed alternative for retailers, but with the addition of the month-to-month contracts and free EMV-NFC compliant credit card processing equipment, the value proposition being offered is irresistible for most retailers looking to cost effectively improve their bottom-line.
For more information or interviews contact:
Allan Shepard, TTE
allanshepard@outlook.com
406.202.4877