LAS VEGAS – B&P Advertising, Media and Public Relations has been named agency of record for advertising and media for The Cosmopolitan of Las Vegas. The Las Vegas-based agency is handling advertising creative services, traditional media strategy, planning and buying, and casino marketing for the cutting-edge resort and casino on the Las Vegas Strip.
B&P President Chuck Johnston said the agency is “honored to work alongside The Cosmopolitan’s marketing team to evolve what has quickly become an iconic hospitality brand. To strengthen our commitment, we have already hired several highly creative art directors, designers, production artists and account staff to work with the in-house team on this exciting new piece of business.”
One of B&P’s first assignments for the 3,005-room resort is to create campaigns for its restaurant collection and nightlife.
B&P is a full-service advertising, media and public relations agency founded in 2001 and serving a broad range of local, regional and national clients in such categories as hospitality, gaming, technology, health care and real estate. The agency’s scope of services includes consulting, strategic planning, advertising, design, public relations, community outreach, special events and media planning and buying. For more information, call 702.967.2222 or visit www.bpadlv.com.