“Ride Safe” proceeds to benefit the Friends of the Las Vegas Metropolitan Police Department Foundation
LAS VEGAS – PT’s Entertainment Group (PTEG), a division of Golden Entertainment, Inc. (NASDAQ:GDEN) and the largest traditional tavern operator in Nevada, announced a safe driving campaign called “Ride Safe,” just in time for the holiday season. The company is using their already existing partnership with Uber to encourage guests not to drink and drive.
From Nov. 15 through Jan. 1, PT’s Entertainment Group will be donating one dollar for every ride taken from one of their taverns, including all Southern Nevada PT’s, Sierra Gold and Sean Patrick’s locations. All the proceeds from the campaign will benefit the Friends of the Las Vegas Metropolitan Police Department Foundation.
In 2014, drugs and alcohol factored into half of all fatal traffic crashes in Clark County, according to FARS, the Fatal Analysis Reporting System. During the past 10 years, 39 percent of all traffic fatalities were caused by alcohol-related crashes, with more than 750 people killed.
“The safety of our guests is paramount year-round, and our partnership with Uber has helped tremendously in that area,” said Ross Gdovin, vice president of marketing for Golden Entertainment. “As drinking is escalated during the holiday season, the goal of this campaign is to encourage our guests to take a safer mode of transportation on their way home. In addition, we’re looking forward to an ongoing partnership with the Friends of the LVMPD Foundation by helping to raise awareness related to alcohol-related traffic incidents.”
“The Friends of LVMPD Foundation is pleased to form this partnership with Golden Entertainment and Uber to encourage safe driving, especially during the upcoming holiday season when so many of us attend holiday events and parties,” commented Mike McClary, Friends of LVMPD Foundation board president. “Supporting and enhancing public safety is one of the primary objectives of the Foundation, and this safe driving campaign will complement other important LVMPD safe driving initiatives we implement.”
“Uber allows riders to get from point A to point B safely, reliably and affordably and we are pleased to partner with Golden Entertainment and Friends of the LVMPD to encourage revelers to make safe, responsible choices this holiday season,” said Taylor Patterson, Uber spokesperson.
About Golden Entertainment, Inc.
Golden Entertainment, Inc. owns and operates gaming properties across two divisions – distributed gaming and resort and casino operations. Golden Entertainment operates more than 9,300 gaming devices and 30 table games in Nevada and Maryland. The company owns four casino properties, nearly 50 taverns and operates more than 670 distributed gaming locations in Nevada and Maryland. Golden Entertainment is focused on maximizing the value of its portfolio by leveraging its scale, leadership position, and proven management capabilities across its two divisions. For more information, visit www.goldenent.com.
Uber is a technology platform that is evolving the way the world moves. By seamlessly connecting riders to drivers through the app, Uber makes cities more accessible, opening up more possibilities for riders and more business for drivers. From the company’s founding in 2009 to the more than 350 cities in which it operates today, Uber’s rapidly expanding global presence continues to bring people and their cities closer. Follow us on Twitter: @Uber and find us on Facebook: Uber.
About Friends of the Las Vegas Metropolitan Police Department Foundation
The Friends of the Las Vegas Metropolitan Police Department Foundation serves to support the mission of LVMPD by protecting our City through investing in safety. The Friends of LVMPD Foundation is the designated lead non-profit authorized by the Department to raise funds for LVMPD and support important public safety and engagement programs, officer education and training, equipment and technology initiatives, and assistance to the families of fallen officers. www.lvmpdfoundation.org.