Americana Holdings, which operates as Berkshire Hathaway HomeServices Nevada Properties, Berkshire Hathaway HomeServices Arizona Properties and Berkshire Hathaway HomeServices California Properties, has joined forces with ListHub Global to provide its real estate sales executives expanded international marketing opportunities for their home sales.
ListHub Global is an online marketing platform that exposes U.S. homes for sale to international markets. In Nevada, Americana Holdings is the largest real estate brokerage to use the service. “It is great technology reflective of our commitment to provide advanced marketing services to our clients,” said Gordon Miles, president and COO of Americana Holdings. “This alliance will further help our sales executives market their clients’ homes for sale in the international marketplace…particularly in areas we know are favored by international investors and buyers.”
Miles said each one of Americana Holdings’ markets has unique global demographics. “The largest demographic of non-U.S. homebuyers in Arizona is from Canada,” said Miles. “In Southern California, it is from China. Southern Nevada is truly an international community with homebuyers coming from all over the world equally. So a technologically advanced program like ListHub Global helps us bring our properties and the Berkshire Hathaway HomeServices brand to the global marketplace.”
“ListHub Global is the only service that provides such advanced and extensive international marketing services in real time,” said Miles. “It ensures our properties have exposure on the leading websites around the world. It also gives homeowners a better understanding of the different international demographics and which ones may be more interested in their homes. This allows them to market their properties in a whole new way.”
According to the National Association of REALTORS 2015 Profile of International Home Buying Activity, international home buyers spent an average of $244,000 more than U.S. home buyers last year. While international buyers come from all over the world, last year 51 percent came from five countries: Canada, China, India, Mexico and the United Kingdom.
“We are constantly looking for opportunities to improve our competitive advantage, and our new relationship with ListHub Global provides us with a unique opportunity to bring our trusted global brand name to the world markets to help sell our clients’ homes quickly and at the best possible prices,” said Miles. “The Berkshire Hathaway brand is one of the most trusted brand names in the world. Our clients know that their largest single investment is backed by experienced real estate advisors with access to the very best technology to help them sell their homes.”
Americana Holdings has become one of the most successful Berkshire Hathaway HomeServices franchises in the country since joining the brand in 2014. This year it was recognized as the fourth largest franchise in the Berkshire Hathaway HomeServices organization, posting $2.7 billion in sales in 2014.
About Americana Holdings
Americana Holdings, which includes Berkshire Hathaway HomeServices Nevada Properties, Berkshire Hathaway HomeServices Arizona Properties and Berkshire Hathaway HomeServices California Properties, is a leader in its marketplaces with 25 offices and nearly 2,500 agents combined. According to the Wall Street Journal’s “2015 REAL Trends 500,” Americana Holdings is the #39 residential real estate firm in America.
In 2014, Berkshire Hathaway HomeServices was named “Real Estate Agency Brand of the Year” by consumers in the 26th annual Harris Poll EquiTrend® study of the largest real estate networks. Visit www.bhhsnv.com or www.bhhsaz.com for details.