July 25 Event to Include Fashion Shows, Entertainment, Giveaways and More
LAS VEGAS – Enjoy a day of fun, fashion and back-to-school savings at “Geek Chic,” the first back-to-school event to be held by the The Howard Hughes Corporation at Downtown Summerlin, scheduled for Saturday, July 25, from noon to 7 p.m.
Camouflage prints, grunge, flannel, biker inspired leather and statement shoes will all be among the items featured in back-to-school fashion shows scheduled for 2 p.m., 4 p.m. and 6 p.m. that day. Retailers showcasing the latest trends include Dillard’s, Macy’s, Nordstrom Rack, Charlotte Russe, Hot Topic and U.S. Polo Association, to name a few. Joining them will be Downtown Summerlin’s recently opened Aveda Salon & Spa. This day-long event will also include a presentation of fashion trends presented by FashionTrend.Vegas, an Instaprint Photo Booth, refreshments, a retail street scene, community performances and more.
Hosted in partnership with Zappos, “Geek Chic,” kicks off at 1 p.m. with a Zappos fashion show, featuring the hottest looks for back-to-school for all age ranges. Zappos will also showcase The Zappos Bright Future Experience, to include fun stations for kids filled with Zappos merchandise, a braid and accessories bar and a fun photo experience. Kids will also enjoy DIY bracelets, key chains, flash tattoos and more. For parents, Zappos will take the stress out of shopping by offering chair massages as well as a phone recharging station.
As part of a retail street scene, many Downtown Summerlin retailers will host their own pop-up experiences, including Sprint, T-Mobile, Vison by Amel and Posare Salon. Other Downtown Summerlin retailers will offer special discounts and promotions, including Charlotte Russe, New Balance, Sephora and more.
For those who might want to take a break from shopping, Coca-Cola is bringing out an air-conditioned refreshment station, to include a DJ, interactive Emoji wall and tasting lounge, all part of their Coca-Cola Teens Summer Sampling Program.
“We are thrilled to host what we know will be an incredible event for the entire family,” said Andrew Ciarrocchi, Senior General Manager of Downtown Summerlin. “Back-to-School is an important season for our retailers, and July 25 will be a great kick-off to the season.”
Misty Misters will roam the area on scooters and roller skates, offering guests a refreshing spray of mist to keep them cool while shopping. Other entertainment from local schools and organizations is also scheduled.
Shoppers who spend $300 or more in same day receipts from Downtown Summerlin shops and restaurants can redeem two free 2015 passes to Wet’n’Wild, Las Vegas’ go-to summer destination, compliments of Wet n Wild. Shoppers should present their receipts at the Concierge desk located in the breezeway of the ONE Summerlin Office Tower. One redemption per shopper, while supplies last.
Shoppers can also support homeless teens served by local nonprofit Project 150 throughout the day. Home Aid of Southern Nevada will be on hand to collect donations of backpacks and school supplies, and Zappos is giving customers who bring gently used clothing and footwear for teens, a free treat from Cream, Inc.
For a complete schedule of events, including a list of retailers offering special sales and promotions during “Geek Chic,” visit www.downtownsummerlin.com or follow Downtown Summerlin on Facebook and Twitter.
About Downtown Summerlin
Downtown Summerlin is part of a planned urban center, which will serve the entire Las Vegas Valley. When complete, it will include retail, entertainment, office, hotel and multi-family residential, all designed to create a vibrant, walkable urban core within the 22,500-acre master planned community of Summerlin. In October 2014, the expansive, 106-acre, 1.6 million-square-foot Downtown Summerlin, which represents the first phase in the future downtown, opened to the public. Downtown Summerlin features nearly 125 stores and restaurants in a streetscape-shopping environment with pedestrian thoroughfares and dynamic storefronts in the center of the award-winning Summerlin master planned community. Located just east of the 215 Beltway, between Sahara Avenue and Charleston Boulevard, the development also includes a nine-story office building, One Summerlin. Additional information can be found on the website at www.downtownsummerlin.com or on Facebook and Twitter.
The Howard Hughes Corporation
The Howard Hughes Corporation owns, manages and develops commercial, residential and mixed-use real estate throughout the U.S. Our properties include master planned communities, operating properties, development opportunities and other unique assets spanning 16 states from New York to Hawai‘i. The Howard Hughes Corporation is traded on the New York Stock Exchange as HHC and is headquartered in Dallas, TX. For additional information about HHC, visit www.howardhughes.com.
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